How to make a VKontakte group interesting. How to create a group in VK: step-by-step instructions and what type of community is better to choose How to create a group to make it popular

It is important to understand that promoting a group is not an easy task, it is important to devote a lot of time and, as they say, to put your heart and soul into your business.

How to make a group on VK popular? Content is everything!

It is important to find a really interesting topic that will attract new members of the group. You should not copy other popular publics, it is much better to make your community special. Define your target audience in order to fill the group with the necessary and relevant content.

Group posts should be interesting and unique. The post should be such that you would like to repost it on your wall. In fact, it is The best way promote your group. When your posts begin to actively repost, the number of participants will increase at an incredible rate. And then you don't have to puzzle over how to invite strangers to the VKontakte group - people will run to you themselves. If the posts in the group are not reposted, then you should think about changing the topic.

What do you call the boat ...

An original and clear name is the key to the success of any group in social network... There are two ways to name a group - a brand or a service. . In the first case, you come up with the name of the group, and in the second you decipher it. For example, "Mandarin" or "Women's clothing store". The first option is perfect for entertainment communities in such cases:

• your brand is already known to many, and the name speaks for itself;
• you can come up with a really interesting title that will interest a potential participant.

The second option is more commercial, it is suitable for the sale of services or goods. Users who already sell goods or services on social networks know the answer to the question of how to make money on the VKontakte group. Make sure that the name of the group is as clear as possible to the essence of your proposal. Another nice bonus is that search engines index VKontakte well, so they can easily find you by the name of the group.

Plan group posting

Any group should be lively and active, it is important to regularly update the group with information and new interesting posts. However, you need to feel the measure in this matter - you should not publish too many posts. The most optimal amount is considered to be 3 posts daily. Keep in mind that there are more users online in the evening than in the afternoon or morning. For regular posting in a group, you can draw up a publication plan and make certain preparations.

#Use hashtags ... This way, your group can be found by other users who may be interested in the community.

Interesting headlines- another must-have, you need to interest the participant from the first line. Posts should be simple and straightforward, you can use emoticons, conduct polls, contests and encourage the audience to actively comment on posts.

How to wind up a group in VK with the help of friends

The most common way to wind up a group is to invite members. This is a very effective method, it is incredibly simple if you know how to invite to a VK group. It is very easy to do this - create a group profile as a person and send friend requests to potential members. It is better to choose people who are not very popular, since users with a huge number of subscribers can simply ignore the invitation. You can also invite all your friends to the group.

The method is really effective and simple, but not so long ago, the administration of the social network began to block groups that invite members too actively. Therefore, it is important not to overdo it with this method, so that your group does not freeze for a while. You should not add many participants in a row; it is better to stretch this process several times throughout the day. It is also not recommended to add many members daily.

A little trick for attracting new members:

• We place an advertising post of the public on our page.
• We go to the page to the victim of a potential participant.
• Like his photos.

There is a high probability that a person will visit your page and see an interesting post that will simply force him to join the group.

How to invite to a VK group

The promotion of the group is simply impossible without inviting members. You can only invite your friends to the community. You can invite 40 friends from one account per day. It is very easy to invite a friend to the community, for this you need to follow these steps:

• We go to the community to which we will invite a friend.
• To invite friends, you need to be a member of the group, then click on the button Invite friends.
• You will see your list of friends, in which you need to click on Send an invitation near the person you are about to invite. You can always cancel the invitation.

Here's how to invite to a VKontakte group

You can also invite friends according to certain criteria (age, gender, city). To do this, you need to click on the button Invite friends from the complete list... A list of all your friends will appear in front of you, then click Options, select the criteria and click on Invite to group.

If you don't have the option Invite friends, then this means that you are a member of the public. You cannot invite friends to public. However, the owners of publics can always transfer them to groups.

Run promotions and contests

In fact, various contests are a great way to promote your group, attract attention to it and “invite” new members. It's worth acting out things that are interesting to your target audience. To use contests to promote a group, you need to determine the conditions for participation, among which there should be the following:

• be a member of a group;
• repost to your page.

The prizes can be very different - if you sell something, then it can become a prize. For a not so high price, you can get a huge number of new members and good advertising.

Paid promotion of posts in the VKontakte group

You can also use hidden advertising entries on VKontakte. , which will be seen only by the target audience, and such posts will not be displayed on the wall or in the feed. For hidden advertising, you can independently select the target audience according to different criteria.

• the fields for the name of the group and the description of the community must be filled in;
• there must be an image on the avatar;
• the advertiser must provide contact information (website, phone).

It is also important to consider the following nuances:

• You can only promote posts that are posted by the community.
• You cannot advertise posts of private, closed groups or closed events.
• You cannot repost to advertising .
• One announcement can be made per entry. If you started promoting ads using one advertising account, then you cannot promote it using another.
• You can only advertise posts to groups for which you are an administrator.

How to promote a band's recording?

It is quite easy to promote community posts, for this you need to go to the community page in the menu Actions select Advertise community.

Press the key Create ad in his personal account, then go to item Community Entry and create a new post (to promote hidden advertising), you can also promote a post that has already been posted in the community.

Here's how to promote a VKontakte group on your own, but not for free

It is important to consider that all posts are sent for moderation, so it is worth studying before promoting

People who create online communities, of course, are thinking about how to make their group on VKontakte popular. Everyone has their own goals - to make money on advertising, to promote their creativity, simply out of a desire to assert themselves. Others strive to realize themselves, to become significant in the eyes of society. A large number of participants is almost always the goal of the creator.

However, typing them is not easy. It was much easier for those who created groups at the very dawn of VK development, since they were pioneers and managed to occupy the most interesting niches. Now, when groups on VKontakte number in the millions, and for every "taste and color", the competition is fierce, and it is difficult to come up with something original. Nevertheless, you can and should try. The tips below will help in promotion.

How to make your group on VKontakte popular, for free and quickly

You should immediately warn that it will not work very quickly, if free. We'll have to work hard and wait. If you try to attract some kind of promotion programs, you can easily run into a blockage. Now in VK it's tough with this, not like it used to be.

Besides, such programs cost money. As a rule, a newbie does not have them, he only plans to become a network millionaire. What to do to make the VKontakte group popular? Experienced admin recommendations:

1. Do not spare time and effort for registration. The group's appearance is a very important point. Think over everything to the smallest detail, paying special attention, of course, to the avatar. You should not resort to too bright, variegated colors - this is not solid. Everything should be tastefully decorated, but in a way that stands out from the crowd. This is not an easy task. Therefore, if there are familiar designers, it is advisable to involve them. For example, after promising for the services subsequently advertising in the group.

2. Another tip is the interface. It must have wiki markup.

3. Come up with an original title. It is very important not to repeat yourself. It is important to explore the space of VK. If communities with similar topics already exist, you need to add something of your own to the title.

4. Decide in advance on the content of the group and, accordingly, with the target audience. It is necessary to clearly understand for whom and what is being done, where the information will be taken. It is important to deal with these questions at the initial stage, while the group is still empty. Otherwise, then the fussy "throwing" of the administrator will remain unnoticed by the participants.

5. Relentlessly add people to the group. Friends, as well as their pals, just users - focusing on the target audience. If the group is about dogs, you need to walk through similar communities and send invitations to their members. This is more efficient than sending requests to everyone. Below is the risk of being blocked. Call your family and friends for help, but you shouldn't launch bots.

6. Organize a vibrant life in the group. The more often the information is updated, the more re-posts, the more interesting the participants. It is difficult, but it is the most reliable way.

7. Regularly hold promotions, sweepstakes, contests. People of all ages love to play and win.

8. You can try to make the group closed. Opening it again will not be a problem at any moment, if suddenly the idea does not justify itself. However, experienced admins are sure the plan will work. People are attracted to the forbidden fruit. They will ask to join the group in batches to find out what is so interesting hidden from their eyes. All requests, of course, must be approved. At the same time, attention! Such feints with ears can be done only when there are already at least a thousand people in the community.

Of course, these are not all ways. Here are the most honest and efficient ones. You can order advertising in large groups, and create your own website, the information from which can be duplicated in the group. However, all this requires financial costs and will not bring instant success. If there is no money, you need to attract perseverance and work.

Reinventing the bicycle ...

People come here for different reasons. Some are to drive traffic to your site. Others - to build. And some just talk, find interesting interlocutors.

Such an attractive platform for promoting their own projects cannot fail to interest small business owners and those who are just going to start their own business.

Where do you start?

How to create a popular Vkontakte group without special knowledge?

Much easier than. Think - what do you pay attention to when you find yourself in an unfamiliar group? What visual signs of popularity do you see for yourself?

Let's try to understand this issue together.

Benefit from the experience of predecessors

If you decide to create a group, then you have already decided on the topic. Or not?

Do a little analysis anyway. To do this, you need to select the most frequently requested keywords for your topic, for example, using the service wordstat.yandex.ru, and then use the Vkontakte search engine. By gathering information, you will understand the relevance of your topic. Determine the number of similar groups. Or maybe you can think of a more attractive option for yourself.

The main thing is that you will recognize your future competitors by sight.

Be sure to visit them in the groups. Try to identify their strengths, understand their chips. And decide for yourself - how you will stand out from their background, win your piece of the pie.

Do not neglect their experience, try to extract as much information as possible. After all, these people know how to create a popular Vkontakte group, they have already done it.

Create a portrait of the group members: their gender, age, profession, marital status, area of ​​interest. Take your time for this - this is your future target audience. You create a group for them. To make it convenient and interesting for them there.

Give the rudder the right direction

Now let's move on to the design and filling of the group:

• Come up with a catchy name for the group. If the title contains keywords - great. Your task is to choose a name that will be popular in search, and at the same time not very competitive. If the group is regional, then it is desirable that the name of the group contains an indication of geography. This allows you to attract more participants.

• An avatar is the first thing people see when they visit you. It is known that the user keeps his attention on something for only a few seconds. And the first of these seconds belong to the avatar. Try not only to appear in all your glory and design brilliance, but also to show who you are and what your group is dedicated to.

• The description of the group should be concise and meaningful. The first paragraph in the description should reveal the main idea of ​​the community as much as possible. Users should see a solution to their problem in the description. It is imperative to indicate the contact information of your office, store.

• The next answer to the question "how to create a popular Vkontakte group?" will relevance of posted content . Content is the content of your group (informative, entertaining and advertising posts, polls). Many people are wondering. Most of the information is simply copied from thematic sites or friendly Vkontakte groups. It is desirable that some of the information in your group is unique. When writing unique text content, use your knowledge, experience in the business area you are promoting, as well as information from books, printed articles. If you are interested in a more professional promotion of your group, then you can always contact the specialists.

Step on the pedals more boldly

The group has been created. Now is the time to breathe life into it. The group should be found out, it needs members.

We will not dwell on how to attract people to the group. This is a huge topic for another article.

In any case, try to be interested active participants, and not people who dropped in for a tick. You can invite the first members to the group from among your friends or send invitations to members of similar communities. Word of mouth, friends' services and all available advertising tools to help you.

Perhaps, after all these steps, the answer to the question - how to create a popular VKontakte group - will be obvious to you.

But that's not all.

A tailwind in your back

• Engage people in the discussion, conduct polls more often, ask their opinion.
• Fill your group with popular videos and audio. Try an experiment - combine their name with the name of your group. Perhaps this will attract additional visitors to your group.
• Conduct contests, sweepstakes, interactive games. Give out bonuses and prizes. No matter how serious your topic is, 5 minutes of rest will not hurt.
• Change the picture on your avatar from time to time. People respond positively to changes for the better. Unless it's your company logo.
• Study your target audience. Post updates at a time when they are most often on the site.
• Don't give out everything at once. Stretch the updates for the whole day, use the appropriate ones as an assistant computer programs... Updates will take place without your participation.
• Be sure to check the position of the group in search engines. If you yourself are not strong in SEO, ask the pros for advice on how to create popular VKontakte groups and how to bring them to significant positions in search engines.
• Do not neglect the services of a moderator. Someone needs to monitor and respond to spam in time. This will keep your group from being banned.

Forward to the heights of popularity!

The success of any group at the initial stage depends on the initiative and active actions of its organizer. But even then, having caught the right wave, do not expect the ship to float on its own.

Social media is a real phenomenon that blew up the internet and has become a significant part of the lives of many people. Without a high-quality representation of your personality online, it is very difficult to achieve success in your career, especially if you have to work with people on duty. Many people say that if a person is not on the social network, then he is not at all, and there is some truth in this.

VKontakte is, if not “our everything,” then at least joy and pride. The domestic social network is the largest in Europe and highly rated in the rest of the world.

Constant improvements and work on bugs allow attracting more and more new users, and VKontakte receives about 70 million people per day:

Groups are one of the most powerful VKontakte tools. More and more users prefer them over websites. Why this is happening, how to correctly use the capabilities of a social network and how to promote a group in VKontakte will be discussed in this article.

What is a group

The VKontakte group offers the following main features:

• Create discussions. Depending on the rules set in the group, new topics may be suggested by members or the administrator.
• Adding photos, audio and video. Such materials should correspond to the topic of the group ( or shouldn't, if the administrator permits).
• Messages on the "wall". Active discussions develop not only in discussions. The reason may be someone's recording, picture or video.

How to create a VKontakte group?

It takes very little time for you to have your own group. To begin with, you should visit the "My Settings" section and tick the "My Groups" item so that it is displayed in the menu:

After that, the corresponding item appears in the menu:

Go to and click " Create a community»:

Enter the name, select the community type "Group" and create:

Now you can set the desired settings and the group is ready:

The group owner has access to various management and statistics tools. Are there also elements for the basic promotion of groups?

Why are groups needed?

People can have a wide variety of ideas, creating their own thematic community. You can try to make money or just lead a group "for the soul." Consider the main goals of creating a VKontakte group.

• For gathering “like-minded people”. No one has yet canceled the feeling of boredom and despondency, so it is useful to have a company of like-minded people at hand. If you couldn't find them in real life, then it is worth trying in virtual;
• For online display of real group unit. A class at school, a team at work, a club of oil rig owners - it will be useful for all of them to have a connection to a social network. This will give more opportunities, and in general, will make life much easier;
• Content generation. This point already implies mercantile interests. Instead of using expensive ( or cheap, but of poor quality) the services of copywriters, you can simply create a new discussion, in which the group members will express many interesting thoughts;
• Group as an alternative to the site. For the owner of a thematic community, the possibilities in this regard are practically unlimited. If you want to create a news portal - no question, you need an online store - no problem: products and descriptions for them can be placed in photo albums and the most "hot" on the wall.

Inconvenience can arise only when placing advertisements, but in this case there is a fairly wide range of possibilities.

• Targeted ads. This type of advertising is a small banner placed on the pages of a social network. Ads are offered only to the group of users that the advertiser defines;
• Community posts. VKontakte invites advertisers to place their ads in groups relevant to the topic;
• Interaction through applications. VKontakte has a huge number of games and tests. Within these applications, you can place an offer to follow a link to an external resource;
• Sell ​​mercilessly. If the group has an impressive number of members and has development prospects, then a long queue of buyers is provided for you;
• Help your project. This section should be given special attention.

Project development with the help of groups

Promotion of a group in VKontakte can act only as part of work on its own resource. Opening representative offices on social networks is an important part of promotion. Let's consider the main advantages of this approach.

• Good traffic source. It is worth noting that in this case we can speak about the target audience. After all, only interested people will agree to join a group that corresponds to the theme of your site;
• Possibility to find out the opinion of visitors. Of course, research can be carried out directly on the pages of the site, but this is not always appropriate. The format of the VKontakte group allows you to harmoniously conduct polls of participants, thus obtaining valuable information:

• A good addition to the site's functionality. If the main resource does not offer to buy anything, then the VKontakte group can take over this task. In this regard, the thematic community is limited only by the owner's imagination;
• You can promote not a specific site, but a specific topic. Sometimes users do not go to the pages of the resource, not because it is bad, but because of the insufficiently popular focus of the site. A group on a social network will help fix this;
• Good opportunity to find employees. If you feel that you are no longer coping with a rapidly growing project and need help, then the topic group is a good source of potential workers;
• Obtaining statistical information about the participants. It is important to understand who is interested in your topic, because it may turn out that one target audience was planned, but it turned out to be completely different.

Promotion of the VKontakte group

Before opening a representative office of your VKontakte website, you need to think about how to promote a group. Indeed, without an impressive number of participants, the thematic community will be ineffective.

The first thing to think about is optimization. For the correct implementation of this stage, you must follow some recommendations.

• Use keywords in the group name. The ship sails as it is called, and users will find your community for certain requests. In order to make the right choice, you need to analyze your subject area and form the most appropriate name;
• Competently write a description. Similar to the Description tag, you should use direct and indirect keyword occurrences. Search engines should get the data they need to get to the top, and visitors should quickly understand what this is about;
• Ensure content uniqueness. This point is important for both search robots and humans. Nobody wants to read again what they have seen somewhere, and a joke told a second time is no longer a joke. Search engines "spit" on plagiarists and "demand" to comply with the norms of uniqueness.

It is also worth remembering that the group must be active throughout the day. That is, if you have a certain amount of information, then you need to evenly distribute it in order to achieve multiple visits.

It is also worth encouraging all sorts of activities within the group: add new discussions, polls, events. The more movement the better.

The main goal of group promotion is to attract new people. Let's consider the main ways to solve this problem.

• Invite people yourself. Brothers, sisters, aunts and uncles will gladly (or not) support a relative, and friends will also not be left on the sidelines. When these niches are exhausted, you can start looking for complete strangers who might be interested in your project. It should be noted separately that 16-year-old Katya Glamurova is unlikely to join the group “ All about compressors”, Therefore it is necessary to filter possible participants. Unfortunately, the daily number of invitations is limited (no more than 40);
• Search for similar communities. Your potential members have already been snapped up by other groups, but nothing prevents a VK user from joining you, so cooperation between thematic communities is a mutually beneficial activity. The main thing when choosing is the relevance of the subject and enough high quality groups (regular updates, fewer ads, constant increase in members);
• Long live spam. A popular community with open comments is just some kind of marketplace where everyone shouts: “ oh, what a delicious group, I would eat it myself!". This is annoying for many visitors, but some are curious. In addition, you can write private messages with a request to join the thematic community, but their number is again limited. It should be noted that spam in an arrogant and overt form will certainly entail a ban, and no one wants this. To avoid this outcome, you should constantly change the text of the invitations. Increasing the number of group members using spam is a time-consuming method, so you need to carefully weigh everything before resorting to it;
• Use other sites and social networks to attract members. VKontakte is not the only social network in which your representative office should be. If the group is an element of site promotion, then all the "branches" of your information resource should be connected with each other and advertise each other. You can also post links on other sites, but this is most likely already a paid pleasure;
• To enjoy by software... It is worth stopping at this point and explaining it in more detail.

Programs for the promotion of VKontakte groups

Software assistance in group promotion can be very diverse. Consider some of the opportunities that robots open up for us:

• Find materials on a given topic. You should not steal content, but if there is no imagination, then a program like Grabber VkDog will help you in a dishonest case:

How to make a popular Vkontakte group and achieve success on a social network? There is no one-size-fits-all recipe for getting more followers. Each public and its success story is unique, and therefore potential administrators and moderators should not blindly rely on other people's recommendations and act according to well-known schemes. This process requires creativity, without improvisation and resourcefulness, you cannot cope here.

But, if you can't do without tips and instructions, then you should start by choosing the type of community:

1. Public.
2. Group.

The former are preferable for users who are going to delight subscribers with numerous posts and publications, while the latter involve active communication of participants in specially created topics. At the same time, there is no strict separation limiting the moderators, and modern realities have practically erased the line that distinguishes between the two types of communities. Moreover, when such a need arises, managers are able to change the type at will.

It was already mentioned above that there are no universal topics and approaches that guarantee a large number of subscribers. But a few recommendations on how to make a popular VK group can be made:

• first of all, the creator must make sure that the chosen topic is interesting for him (this will allow him to enjoy the administration and development of the project);
• the next step is to decide what is the main goal of creating a community (making money on a social network, communicating on an exciting topic, meeting of interests);
• the third step will be to assess the level of competition (on popular topics it will be higher, but the search for information will become easier).

The design of the public is also of great importance. It doesn't have to be complex to contain a large number of elements. The main thing is that the group is remembered by the people who visited it. This will increase the likelihood that people will actively join the community by adding more members.

Themes for groups

Having decided on the main nuances of creating a community, it remains to decide on what topic to create a group in VK. If you do not focus on specific, narrow specializations, focusing on global ideas that can bring success, it turns out that users will definitely be interested in the following publics:

• of an entertainment nature, whose purpose is associated with raising the mood and spreading cheerful, positive content (the word “positive” and its derivatives are regularly found in the names);
• telling about popular films, books, musicians and simply famous personalities;
• dedicated to sports and a healthy lifestyle;
• business projects aimed at acquainting the public with modern methods of earning money;
• teaching various skills and abilities (from makeup to programming and foreign languages);
• cooking;
• self-development, search for inner harmony of personality and psychology.

When choosing a topic, you should think in advance about your own knowledge and ask yourself the question whether it will be possible to maintain the quality of posts at a high level in the future. The narrower the selected topic is, the more difficult it will be to search quality content and fill the community. But in such publics the most active subscribers, since each person who decides to subscribe to a topic they like, knows why he did it.

How to create a successful VKontakte group?

In addition to the above, people who decide to promote the community should use several tips:

• there is no need to post a large number of posts at once, it is better to stretch the process for at least a day;
• if new ideas for publications appear infrequently, it is worth uploading posts less often, but regularly, having previously selected a certain period of time during which they appear;
• for attractiveness, it is worth creating or finding a memorable avatar or setting a dynamic cover;
• do not give up on special tools that simplify the maintenance of the group (for example, automatic publication);
• you should not refuse feedback from subscribers;
• the established rules, if they have been created, it is advisable to observe;
• to increase profits and not work for free, you can use crowdfunding.

Well, and the main thing that potential moderators, administrators and community leaders need to know about: it is important to take into account the current legislation and not violate the published records of the rules of law, so that one day you will not face serious problems.