Working with the Yandex mobile browser. How to work with Yandex browser for a beginner in the modern world of Internet technologies? Using Yandex Drive
Before proceeding to consider the main points that an entrepreneur must pay attention to when setting up and launching an advertising campaign in Yandex Direct, let's figure out what exactly is useful for us advertising in Yandex.
1. Yandex Direct increases the number of potential customers. Direct allows you to focus on people looking for what you have to offer.
2. Anyone who regularly uses Yandex Direct will tell you right away that it is an extremely flexible marketing platform.
It is suitable for all types and sizes of businesses. For small businesses with one-page sites, as well as for large manufacturers or online stores.
Campaigns can be easily customized to target specific online users. You can set up geographic, demographic targeting. Target people using different devices (PCs, mobiles, tablets). And also, show your ads on sites belonging to the Yandex Advertising Network (YAN).
Budgets can also be set according to the amount you are willing to spend on this type of advertising. For example: setting up daily and weekly budgets and limits that you are willing to spend on clicks on certain keywords.
3. Businesses get a high return on investment in contextual advertising using Yandex Direct.
Unlike other placement channels, you only pay when a user clicks on your ad and goes to your site. After optimizing your Yandex.Direct campaigns, you can get a high return on investment, which is very difficult to achieve with other promotion tools.
4. You can quickly and easily analyze the work of your advertising campaign, thanks to the Yandex Metrica service. The Yandex.Direct interface also allows us to quickly, in real time, monitor the main parameters of an advertising campaign and, based on them, make the necessary adjustments.
This makes Yandex Direct an extremely transparent system that doesn't take long to understand and navigate.
Now let's move on to the points that you should definitely pay attention to when setting up and running an advertising campaign in Yandex Direct
1. Before you start registering an account and setting up an advertising campaign, you need to do a little marketing research of the market. Check out your competitors who also use this tool to promote their business over the Internet. Pay attention not only to prices, products and services, but also to their advantages, promotions, discounts and competitors' websites. With even a cursory analysis, you can identify your strengths and weaknesses. This will provide an opportunity to refine your proposal and focus on your benefits.
2. Take more time to collect the semantic core. This will save you budget in the future. At the very least, at the start of an advertising campaign, do not use very broad queries, let alone single-word queries.
3. Be sure to install the Yandex Metrica counter on your site and set up goals to track the necessary conversion actions of your site visitors: making a purchase, adding an item to the cart, registering on the site, feedback form, etc. This will help you in calculating the effectiveness of your advertising campaign. Also, if you have a large number of calls going through phone calls, it is recommended to enable call tracking (call tracking).
4. Before launching an advertising campaign, you need to decide on the minimum budget and the maximum cost per conversion, which is optimal for your business. As far as the overall budget is concerned, we do not recommend using very small amounts. For modern realities, it is recommended to take at least 30,000 rubles. per month, for the test. For a business with a large number of assortments and a wide geography, this amount is significantly higher. Customized goals (conversions) in Metrica and understanding of the maximum acceptable cost per conversion for your business will allow you to avoid unprofitability of your advertising campaign. For example, if you see that the conversion price for one of your products is too high, then you need to either reduce bids or even refuse to advertise this product and reallocate the budget in favor of other advertised products or services.
5. When choosing an advertising campaign strategy, it is recommended to choose a manual bidding strategy. Yes, at first glance, automatic strategies look simpler and more attractive. But when it comes to our income, it is better not to save your time and control the process manually, at least in the first month.
6. In no case should we forget about the possibility of rate adjustments. For example, we can adjust bids for different devices, demographics, audiences. At a minimum, we recommend that you turn off ads for users under the age of 18 (except in some cases). Since this audience cannot be considered solvent, such transitions will lead to unnecessary extra budget expenditures. If your site is not adapted for mobile devices, then it is also advisable to either reduce the price for mobile devices or turn off mobile traffic altogether, since because of the inconvenience in working with the site, users can leave your site quite quickly.
7. In the special settings, a seemingly insignificant option is hidden - Additional relevant phrases (DRF). By default, this option can be enabled. We strongly recommend disabling it, as you will receive impressions for unpredictable requests, which will lead to irrelevant traffic to your site. This option is used to expand the existing reach by showing it for similar queries. It can be used if you are already an experienced user, you have high-quality negative keywords and you regularly review the search queries report in order to minus unnecessary queries.
8. In the course of an advertising campaign, it is extremely important to look at the report on search queries in order to find new negative keywords or add new ones to our campaigns. This will allow us to cut out unnecessary transitions that eat up your budget.
9. Be sure to test. In addition to search advertising campaigns, set up and YAN. Also, be sure to set up retargeting. For online stores with a large assortment, you can set up smart banners. Only testing various types of campaigns and strategies, at the initial stage, will allow you to choose the most optimal options in the future to get the most profit.
Yandex Direct is one of the most powerful advertising tools. It processes millions of requests from Internet users every day. This gives business owners a unique opportunity to convert most of these users into their customers. And if you follow all the recommendations and regularly take time to your advertising campaign, then you have a good chance to be ahead of your competitors.
And if you do not have time for this, then contact us and calmly engage in business development.
It is very convenient to use keyboard shortcuts in the browser.
Let's start by looking at the search string (or smart string).
Why smart? Because she herself determines what is wanted from her and immediately offers options. You can enter both the address of the desired page and what you need to find. Smart line immediately suggests places to search and possible options
search.
A line with an icon indicates that this page has already been visited. And the icon indicates that this page is already bookmarked.
At the bottom of the drop-down panel of suggested search options, you can select the main search engines through which the search will take place.
When visiting online stores, quick search buttons appear - payment, delivery, shopping cart.
Scoreboard or Quick Access Toolbar
Scoreboard - a panel with widgets (mini-thumbnails) of frequently visited pages, to go to it, just click on the "+" sign to the right of the tabs.
Using the add button, you can increase the number of widgets to 20, just enter the site addresses.
Removing unnecessary widgets is done using the settings button.
The "downloads" button shows the download history, the "recently closed" button shows the history of visits to sites. To add a site to your bookmarks, just click on the star on the right side of the search bar. In the window that appears, the name of the bookmark is selected in the "Name" field, and in the "Folder" field, the location for storing the bookmarks is indicated, and when everything is selected, click "Finish".
Using the "Add-ons" button, you can add several useful widgets:
- Comfortable video viewing - darkens the entire page, except for the video player;
- Turbo - traffic saving mode, possible modes: auto, on and off;
- Saving information in your Evernote profile - registration required;
- Password saving manager and filling out forms - registration on lastpass is required;
- Synchronization of Yandex browsers on different computers - passwords, data, bookmarks, etc.
- Delayed viewing - articles and video files are saved on a computer, tablet or phone, for later viewing without the need for an Internet connection;
- Hint of the lowest price Search for the cheapest goods - shows stores with lower prices;
- Yandex.Traffic jams;
- Site reputation - when searching, a site security indicator appears - red, yellow, green;
- Blocking flash banners and videos - may interfere with the inclusion of all music and videos;
How to use Yandex Browser? This is the question asked by people who have recently switched to this internet browser after another (Google Chrome, Mozilla Firefox, Opera, etc.). Indeed, some things may seem out of the ordinary. We will stop at them.
For example, this browser has a completely different start page. Besides, the menu is unusual. It's no surprise that new users get lost and can't figure out what's what. somewhat different from all the usual web browsers.
In this material, we will try to popularly talk about all the features of using this program. And let's start from the very first step - installing the web browser. And only then we will tell you about its use.
It should be noted that the installation is very simple. The user does not need any special skills and knowledge. We will talk about installing this web browser in the first chapter. Since this is the basis of everything.
Installation procedure
First, let's talk about installing this browser. It is practically no different from installing any other program. In the case of Windows, the procedure is as follows:
Instructions for other operating systems:
Initial setup
After installation, you need to configure the basic settings of your web browser. The program will start itself and prompt you to do this. Let's consider the procedure step by step:
In principle, the initial setup is complete. After installing Yandex Disk, a browser start window with a bunch of information will appear: scoreboard, news, Yandex Zen, and so on. You can now start using your web browser.
Working with the browser
If you need to go to any site, then you need to find the address bar at the top of the window. It sits just below the tab bar. In this line, you need to carefully enter the address of the required site and click the button Enter on keyboard. 
The page will load immediately. If you need to add it to your bookmarks, then look in the address bar for the button with the corresponding image and click on "Ready".
This is how the site is added to favorites.
Now let's talk about bookmarks. You can get to them using the keyboard shortcut Ctrl + Shift + O.
And to display the favorites bar under the address bar, you need a combination Ctrl + Shift + B.
Working with Alice
To activate the voice assistant, just open a new tab and click on this icon: 
After that, the sidebar of the assistant will appear and he will greet you. Now you can ask any question. Even ask to play music and with a voice! Alice can handle it without any problems.
By the way, Alice is one of the reasons for the high popularity of Yandex Browser. After all, no well-known web browser is equipped with such a highly intelligent assistant. That is why it is worth using it.
Installing extensions
Any advanced user knows that a variety of add-ons greatly expand the functionality of the browser. However, they should be installed only if you have enough RAM on your computer, as they require a lot.
There are no original extensions for Yandex Browser. Therefore, he uses those written for Google Chrome and Opera. And he uses it well. Failures almost never happen. However, you need to know everything about how to install them.
To do this, you need to click on the button with three stripes again, but now in the menu that appears, you need to click on the item with the inscription "Supplements".
Only then will the list of Yandex Browser extensions open. Now scroll through the list to the end and click on the button "Directory of extensions ...".
A list of available add-ons will open. Now the user can choose there what suits him the most.
To install, you just need to click on the extension you like and then click on the button "Add to…".
After a few seconds, the plugin icon will appear in the toolbar of your web browser.
Enabling hardware acceleration
Hardware acceleration in a web browser is very useful. If enabled, the browser processes videos, pictures and complex animations using the capabilities of the video card and processor. This has a positive effect on overall performance.
But if this function is disabled, then the software processing method is used. And it often fails with HD video and stuff. As a result, brakes, glitches and other unpleasant phenomena are observed. Therefore, hardware acceleration must be enabled. This is done very simply.
In an already open browser, click on the familiar button with three stripes. Next, in the menu, click on the item "Settings". 
After that, open the section "Systemic"... Now all that remains is to tick the box "Use hardware ...".
After that, you will definitely need to restart your web browser. Only in this way will the changes take effect.
Clearing the cache
From time to time in any web browser it is necessary to clear the cache and browsing history. This will allow the browser to work better and not slow down when loading this or that content. Such cleaning will only help the user.
The only trouble is that most users do not even know how to do it. Therefore, we decided to devote an entire chapter to this process. Clearing the cache is done with the built-in web browser tools:
The process will start immediately. It only takes a few seconds. After that, you will definitely need to restart your web browser. And only after the restart, you can comfortably switch to Internet surfing.
Conclusion
So, we tried to answer the question of how to use Yandex Browser. The instruction for dummies turned out to be exhaustive. Now you need to summarize and draw the appropriate conclusions, summarizing all the material.
Using Yandex Browser is not such a difficult process as it might seem to beginners. The main thing is to follow the instructions above. And then nothing terrible will happen.
Hello everyone!
With the help of Yandex Wordstat, you can find out the number of search queries in Yandex. This will help you form the right vector for promoting your information project. You can even, which will greatly increase the speed of your website getting to the top. Today I will tell you how to use Yandex Wordstat.
We will analyze the most popular and important questions, talk about Yandex Wordstat Assistant, learn how to properly interact with this service and use the information received. Let's get started!
Yandex Wordstat is a service that allows you to view all query statistics in the Yandex search engine. You can see the frequency of requests (the number of requests for a certain unit of time), history, seasonality, etc. In this case, the service can show various variations of these same requests.
Direct entry - when a phrase is used only in the form in which you want to see it, indirect - the word order changes, something is replaced by synonyms, etc. Wordstat also has a so-called "Right column". It shows similar requests.
With the help of all these tools, you can understand how relevant information is now.
Yandex Wordstat is a great service. Nevertheless, its use will not always be convenient. If you just want to see statistics for one or two queries - please, all this is easy to implement and will not take much of your time.
However, if you want to compose a semantic core (a set of search phrases with statistics), then using Wordstat will already become a problem.
It is simply unsuitable for a large amount of information, you will have to process each search phrase for a long time, not forgetting to enter all the necessary data into the table. Not very convenient.
Programs for automating work with the service can greatly facilitate the task. Among them, Assistant is a plugin for Wordstat that helps you easily parse information. We will also talk about the latter in today's article.
How to work with Yandex Wordstat
First of all, we need to look at the service itself to understand the interface. It is quite simple and intuitive here, but some beginners can get confused anyway. Please note that you need a Yandex account to use the service. Therefore, if you do not have it or you are not logged in, then on the first visit you will be prompted to log in or register.
As you can see, there is a simple line for entering text. Below it there are three variations - according to words, by region, the history of requests. A little to the right is the choice of regions. Now there is a mark “All regions”. If you want to view statistics for a specific area, then you need to select it using a special window.
Now let's take a closer look at each of the proposed options.
Collect by words
This is the "default" option, does not require any additional outline - it just shows the statistics of requests for the desired region. Along with this, there is a forecast for the number of impressions that you will receive if this search query is selected as a promoted key.
Enter any keyword and click the "Match" button. After that, Wordstat will give you the result. In some cases, it will force you to enter a captcha. But that's okay.
All search phrases that contain the given word will be available in the left column. In this case, there will be phrases that contain a modified version of the word - for example, with a different ending or in the plural.
The right column will display “similar” queries. For example, “freelancing” and “remote work” are very similar things. Therefore, here Wordstat immediately shows me all the keys that may also interest me.
The numbers on the right are impressions per month. But do not delude yourself, this is just a forecast, that is, the real state of affairs may differ both for the better and for the worse.
Also pay attention to the devices. In my screenshot, I have statistics for everything possible. You can see the number of impressions for desktops (computers and laptops), smartphones, tablets and simple mobile phones.
Fee by region
Here you can see the percentage of the key popularity in different regions. In the same tab, you can work with cities. There are only three tabs: regions, cities and all together.
Here, too, there is a forecast for monthly impressions and next to it the percentage of regional popularity. If you click on this inscription, the table will begin to form, proceeding from this very percentage - at the top there will be the least popular regions, at the bottom - the most.
There is also a choice of device. It works on exactly the same principle.
You can switch the display mode of regional statistics from the list to the map. Then she will take on this form.
The map is interactive. This means that you can easily interact with it using the mouse. When you hover over an area, you will be shown statistics for that area.
The least popular areas are marked in red. There are the fewest requests there. It's a funny fact, but the percentage of popularity itself is very high there. It's just that in other countries, few people use Yandex, and even more so in Russian.
Request history
The history of requests reflects seasonality - the number of requests at a certain point in time (month, day or week). This helps identify seasonal key phrases.
For example, it is logical that picnic supplies will be sought in the summer. And in winter, on the contrary, sledges, skates and warm clothes will be in trend. This is the essence of seasonal queries and this tab.
There is a schedule and a list here. You can choose the type of grouping - by months or weeks. You can also select devices.
Pay attention to the absolute and relative values. The first shows the real state of affairs, that is, the number of impressions at a certain moment. The second is the ratio of the actual number and the total number of impressions for a specific month or week.
That is, the relative value shows the overall popularity of the key compared to all others.
Operators
Operators allow you to specify the type of collection. For example, you want Wordstat to give you only queries that contain certain words. In this case, you must wrap the key in quotation marks: “Freelance exchanges”. In this case, the order and word form may differ.
Here is a complete table of qualifying operators (the word “freelance” is an example, in its place it can be anything else).
Operators can be used anywhere in a phrase. For example, if you enter freelance exchanges, then Wordstat will show all phrases that contain the word "exchanges" and at the same time there is no "freelance" in them. If you do the opposite: -exchange freelance, then requests will be only with the word "freelance", with complete ignoring of the "exchange".
Yandex Wordstat Assistant
This is a browser extension that makes it easier to search for words in Yandex Wordstat. To be more precise, the plugin speeds up the parsing of the received information into a table. You just click on the button and all the necessary information is immediately transferred to the table. Then you can also upload it to an Excel file in one click.
The assistant is installed from the app store, which is available in every known browser. On the plugin's official page, you can find links for each browser. Just click on the one you need, after which you will be immediately transferred to the store, where the extension installation window will pop up.
As soon as the extension is installed and activated, an icon will appear on the right side of the list of all extensions. By clicking on it, you will immediately go to Wordstat.
Now, in addition to the standard interface, you will have a plugin window. All interaction with the plugin will take place through it.
Everything works very simply and clearly. There are five buttons in total, each of them is responsible for a specific action:
- Add Phrases - allows you to add phrases from Wordstat to the plugin. All phrases generated by Wordstat will be added.
- Copy list to clipboard - copies the entire list of phrases, but without frequencies.
- Copy list with frequency to clipboard - copies the entire list of phrases and frequencies.
- Sorting - allows you to sort phrases by frequency, alphabet, order of addition, etc.
- Clear list - clears the field.
In addition, the displayed phrases now have pluses on the left. With their help, you can add the desired phrases to the plugin.
With the help of minuses, these phrases can be deleted. Extremely simple functionality.
After collecting all the relevant search phrases, you must copy the information - with or without frequency and paste it into an Excel spreadsheet. It will be presented in two columns: the phrase itself and its frequency.
When manually collecting the semantic core, the installation of this plugin is strictly required. Otherwise, you will have to enter all the data yourself, and this is long, painful and uninteresting.
Conclusion
Search query analytics is very important for website promotion. Moreover, not only informational, but also commercial projects, since the majority of users from the CIS like to search for information through Yandex, using Yandex Wordstat is an excellent opportunity to check the frequency, and hence the demand for a key phrase.
The service is useful not only for Internet marketers or SEOs, even ordinary webmasters sometimes need to go in and check the status of promoted search phrases. There are tutorials on this service.
Therefore, if you want to understand the analysis of search phrases and learn how to promote information projects for monetization, then I advise you to take a look. In addition, there is also other useful information for webmasters.
Hello again, dear readers. In touch, as always, Roman Chueshov. And we continue to master the Internet and today we will learn how to work with the Yandex browser. Despite the fact that this web browser has appeared relatively recently, there are many functions that will be useful to a webmaster.
How do I clear the cache?
Regardless of which browser you use, there is a need for regular cleaning upcache... This is a folder that stores copies of various data (audio and video recordings, pictures, and others).
Of course, this can be a real plus, because when you visit the web pages again, the browser will not request information from the Internet, which will increase the download speed. The question is, do you need so much junk on your computer?
You can clear the cache both through the browser settings and manually. In the latter case, the path to the folder will depend on the installed operating system:
- Windows XP- C: \ Documents and Settings \ Account \ Local Settings \ Application Data \ Yandex \ YandexBrowser \ User Data \ Default \ Cache;
- Windows Vista- C: \ Users \ Account \ AppData \ Local \ Yandex \ YandexBrowser \ User Data \ Default \ Cache;
- Windows 7/8- C: \ Users \ Account \ AppData \ Local \ Yandex \ YandexBrowser \ User Data \ Default \ Cache;
- Mac OS- ~ / Library / Application Support / Yandex / YandexBrowser / Default / GPUCache.
If it seems too complicated to you, you can go through the settings:
How do I clear cookies?
However, in addition to standard files, the browser can use additional data stores. This is how the computer stores information from Adobe flash player.
Flash cookie you can clear it through interactive panels (for example, at macromedia.com). Here you need to open Website Storage Options, find kiks.yandex.ru and click "Delete website"... To avoid having to repeat this too often, you can disable data storage. This is done through the panel "Global storage options".
How to hide passwords from the browser?
If you want the browser not to remember the entered search queries, passwords and addresses of the visited web pages, you should use the mode "Incognita"... In this case, Yandex will save the changes made to the settings or added bookmarks. "Settings» — "Additionally" — "New window in Incognito mode".
You will not be able to activate this mode in an already open window - you need to create a new one by selecting the appropriate function. You will learn about the successful completion of the operation by noticing the icon "Invisibles".
Hotkeys
Today we can safely say that modern users are very spoiled. They are so accustomed to the graphical interface of operating systems that they simply cannot control a computer without a mouse.
But what if you forgot her at home? Stop working? In fact, you can only create websites using your keyboard (you just don't know about it yet). The fact is that Yandex has provided its browser with hotkeys. All you need to do is memorize their combination. You will be surprised how this feature helps you streamline your workflow.
So, the most "hot" are the following keyboard shortcuts:
| Create a new tab | Ctrl + T |
| Close current tab | Ctrl + W |
| Recover accidentally closed tab | Ctrl + Shift + T |
| Add tab to bookmarks | Ctrl + D |
| Bookmark all tabs | Ctrl + Shift + D |
| Open Bookmark Manager | Ctrl + Shift + O |
| Open download history | Ctrl + J |
| Open browsing history | Ctrl + H |
| Open a new window | Ctrl + N |
| Open a new window in "Incognito" mode | Ctrl + Shift + N |
| Print page | Ctrl + P |
| Open page search | Ctrl + F / F3 |
| Move cursor to address bar | Ctrl + K |
| Open the source code of the page | Ctrl + U |
| Open settings | Alt + F |
Please note that you can set keyboard shortcuts yourself. This is especially useful if you have to frequently perform the same tasks.
Omnibox or "smart" search bar
Another useful function for a webmaster is omnibox... It is also called a "smart" search string because it is the browser, when entering text into the address bar, begins to offer options for the end of the request.
This not only helps to reduce typing time (we hope you know the keyboard well and do not experience similar problems?), But also see the most popular queries. In the future, this may be useful for compiling the semantic core of the site and selecting keywords.
Of course, these are far from all the capabilities of the Yandex browser.
Do you want to broaden your horizons? Then subscribe to my blog and get continuous benefit and, I hope, pleasure. Until next time! Bye Bye.
