What new items can be expected at Apple's spring presentation? What to expect at the launch of the new iPad? Updates for watchos

WWDC 2017 - what's up there, Apple?

Yesterday in California (USA) another presentation of Apple took place, which was closely followed by our team. Today, we have selected for you the most interesting and main novelties and are happy to tell you about them in this article. Let's start in order:

iOS 11 | iPhone

Perhaps the most anticipated by millions of users and news - an update of the famous operating system iOS, and as expected - it was presented. The operating system is already available for developers (and there are no less than 16 million registered), a public beta version will be available a little later, and only in the fall, after the iPhone presentation, the update will reach all supported devices:

So what's new in iOS 11:

• Now iMessage syncs via iCloud between all Apple devices: iPhone, iPad, MacBook. Another important update for iMessage is the possibility of financial transactions between users with with Apple Pay;
• The Siri voice assistant has been updated - now her voice is more pleasant, she has learned to translate texts from English into Chinese, French, German, Italian and Spanish (other languages ​​will be supported a little later), and she also improves herself using machine learning;
• AppStore design has been completely redesigned. The store will be divided into three categories: Today (Apps of the Day), Apps and Games. Now you can see the functionality of the application right in its description without downloading the application itself;

• The control center has also been redesigned - it looks unusual, but we both know that it has certainly become even more convenient than before ... However, again without an LTE switch. Classic;

• The new H.265 codec increases the compression of captured photos and videos by 2 times, which makes them even better;

iOS 11 | iPad

It should be noted separately iOS update for iPad: it brings a few more changes, significantly expanding the functionality of the tablet and making it more convenient:

• Added a full-fledged dock for applications, like on a Mac, which can be hidden when not needed;
• Available from today in the AppStore file manager File, which allows you to access the file system of the tablet;
• Added document scanner and the ability to draw on notes using Apple Pen;

iPad Pro 10.5 "" and iPad Pro 12.9 ""

Few expected to see the new iPad Pro version at the presentation, and if they did, it was unlikely to be so - there were no significant changes in the design of the tablet, except that the frames were reduced by 40%, but they still remain by no means small. But you can look deep into the device, and there we will see a new six-core A10X processor and an updated 12 megapixel camera with optical stabilization, which, as stated by Apple, shoots no worse than the iPhone 7. As it turns out in practice, we have yet to find out. Pleases a brand new set of peripherals supported by the new iPad and created specifically for it:

By the way, for greater autonomy, the iPad now knows how to independently adjust the refresh rate of the screen. When appropriate, the frequency can be reduced to 24 Hz. Maximum refresh rate120HZ achieved thanks to ProMotion technology.

If you're already wondering how much the new iPad will cost:

iMac and MacBook. Even cooler. Even faster.

At the presentation, the new iMac and MacBook were presented and they really deserve special attention.

The new monoblocs from Apple are equipped with the 7th generation of Intel Kaby Lake processors, all previously available connectors on the case, with the exception of two new ThunderBolt 3 added, are installed on the 21.5 "" version. random access memory, and on 27 "" as much as 64GB.

Depending on the modification, the new iMac will be equipped with graphics processors from AMD - Radeon 550, 560, 570, 570, 575 and 580. Among other things, the presented iMac has Fusion Drive technology with support for up to 2TB of physical memory. As for the cost of the updated monoblocks, they are already available for order and the starting price for the simplest configuration is $ 1099.

The iMac Pro is the fastest iMac in the company's history - an 18-core processor, support for up to 4TB SSD, Radeon Vega graphics, 22 TF performance and a redesigned cooling system. Price - from $ 4999 (for the version with an 8-core processor).

MacBook laptops have not undergone significant changes - the Pro version received Intel Kaby Lake processors and 50% faster SSDs, and the Air line received even fewer changes, but remained on sale. Starting price for MacBook Pro starts at $ 1299.

MacOS High Sierra. Modest and tasteful.

The update was received not only for the mobile operating system, but also for the desktop one. There are also not many changes in it compared to the previous version, but they all deserve attention:

• Thanks to the use of neural networks, the Safari browser now works 80% faster than Google's Chrome, and has learned to block the automatic start of videos on some sites;
• Apple File System support - faster file handling, encryption and data loss protection;
• Metal 2 graphics system allows you to create virtual reality content (for the same system, iMac performance has been improved);
• Integrated new codec H.265, which is 40% faster than H.264;

• The pre-installed Photos application has expanded its functionality and approached the level of Photoshop. There are also new possibilities for navigating the application;

Similarly, iOS - High Sierra is already available for developers, later a beta version will be available, and updates for all computers should be expected no earlier than autumn.

watchOS | tvOS

The smallest changes have affected tvOS - before the end of this year, the Amazon application will appear on AppleTV, but in Russia, of course, this update does not matter. For now, anyway.

If we talk about watchOS 4, everything is a little more interesting here:

• Added three new dial animations based on the Toy Story cartoon from Pixar;
• Added a screen based on Siri recommendations;
• There is a dynamic change of the dial, depending on the time of day and location;

• The Activity app has been updated - now it has a new graphical interface and more often encourages the user when achieving fitness goals;
• Added new animations at the end of workouts, as well as automatic start of workouts using the NFC module in the watch when interacting with compatible simulators;

• The music application has got a new interface, easier access to tracks and improved integration with AirPods;

HomePod. Something new.

And finally, we'll tell you about the most new product from Apple - HomePod. This is new portable speaker, which refers us by its name to the iPod, and resembles the Mac Pro in design. It will be delivered in two colors: white and space gray. Has 7 speakers for reproducing sound and 6 microphones for voice interaction with Siri. The A8 processor, same as in the iPhone 6, only with enhanced musical capabilities, allows sound to be directed depending on the space: for example, only in the center of a room or throughout its area.

The cost of this device will be $ 349, and the start of sales is scheduled for December this year in the territory USA, England and Australia.

We bring to your attention a special issue of our information program "Apple News", in which we will summarize the results of the last Apple presentation in March, at which several noteworthy new products were presented.

1. The first devices in line were smartwatches, which came up after a rather lengthy report on Apple's contribution to the environment and health. For smart watch the company has unveiled new nylon straps that Tim Cook called the "Spring Series". Thanks to them, Apple Watch has become cheaper - now the price for them starts at $ 299.

There are several new straps to choose from in new colors - turquoise, pink and orange. There is also a black version.

After the smartwatch, Tim Cook touched on the topic of the set-top box, which, along with the tvOS update, received several new features: in particular, the ability to dictate text using Siri and create folders on the home screen, the new App Switcher interface, iCloud Photo Library and much more. The new tvOS 9.2 is now available for download.

2. And then Greg Josviak appeared on the scene and presented a new one to the public. As expected, he inherited his appearance from the five, but got the filling from the iPhone 6s.

At the heart of the iPhone SE is the A9 processor, whose 64-bit architecture, according to Apple, delivers amazing performance and responsiveness. So, the new product is already 2 times more powerful than the iPhone 5s, and the performance of the iPhone SE is 3 times more powerful than its predecessor.

The camera of the novelty has 12 megapixels and is equipped with a TrueTone flash. Support for 4K video is also available. In addition, 4G LTE and Wi-Fi have become faster, Apple support Pay, and "Hey Siri" now always works.

As for the prices, the version with 16 GB of memory will cost $ 299, or 38 thousand rubles, in the official Apple online store, and the model with 64 GB - $ 499, or 48 thousand in the Russian national currency.

You can pre-order the iPhone SE starting March 24. And from March 31, it will be possible to purchase a novelty in the "countries of the first wave". It is slated to launch in 110 countries around the world by the end of May.

3. Together with the announcement of the 4-inch iPhone Apple after seven beta versions finally released. The update is available for download to all users and of the main innovations has the ability to set a password for notes, Night Shift night mode, quick access to work with 3D Touch and improved integration with the CarPlay system.

4. And finally, Apple brought a new one to the world. It has a very bright display with improved anti-glare protection and a resolution of 2048 x 1536 pixels. In this case, the display itself operates in the same color space that is used in the digital cinema industry. With a wider color gamut, iPad Pro has up to 25% higher color saturation than previous colors iPad models... Therefore, the colors on it look more vivid, vibrant and natural.

The new iPad Pro also uses four-channel ambient light sensors that automatically adjust display colors to match ambient light. This makes reading a more comfortable experience, comparable to reading a book, according to Apple.

The 9.7-inch iPad Pro features a built-in Apple SIM, four speakers, a 12-megapixel iSight main camera, and a 5-megapixel front camera FaceTime, A9X processor, M9X coprocessor and works up to 10 hours without recharging.

Prices for the new iPad start at $ 599 for the younger model with 32GB of internal storage. In Russia, the cost of this version will be 53,000 rubles. As for the model with 256 GB and an LTE module on board, it will cost $ 1,029, or 88 thousand rubles. Pre-orders for the new tablet will start on March 24, and the iPad Pro with a 9.7-inch screen will go on sale on March 31.

Apple's biggest event in September is just around the corner, so what will the company be showing? Presentation 2017 September, what's new? We wrote all the rumors for September 12th.

Leaks and rumors have generously informed us that we will see three new iPhones: 8 and iPhone 8 Plus, a gradual upgrade to the current iPhone 7 and 7 Plus, and an all-new iPhone X, a completely new, smaller design that will leave the good old scanner. fingerprint in favor of the new 3D face recognition system. The iPhone X (pronunciation could be iPhone Ten, just like Mac OS X is pronounced Mac OS Ten) is also expected to be a truly luxurious device with a starting price of $ 1,000.

But since Apple is an iPhone-focused company, there is more to its history than just hardware. There will be one more thing in the form of a new Apple Watch Series 3 announcement that will be about incremental improvements rather than a global update. This new watch is expected to connect to LTE so that it can be more independent and self-sufficient while you're cycling, running or swimming and don't want or can't take your phone with you. So let's take a look at everything we expect from Apple on September 12th.

Apple's iPhone X will be the star of the show, but it alone will be very limited in terms of availability.

Here are 10 new new features for iPhone X:

1. New, dimensionless design
2. Rear and front glass, metal frame
3. 5.8-inch OLED display with 2.17: 1 aspect ratio
4. "Notch" cutout, interface adapted to it
5. 3D Face Unlock, no Touch ID fingerprint reader
6. Apple A11 system chip, 3GB RAM
7. Improved dual pixel camera, improved portrait mode
8. Wireless charging support
9. Additional memory: base model 128 GB
10. Thousand dollar price

The big change will be centered around the new display, so let's take a closer look at this new screen: a 5.8-inch OLED display with a very tall and narrow 2.17 to 1 aspect ratio. This is the first OLED screen in an iPhone, and it's interesting. because the technology is very different from LCD. Rather than using separate backlighting for the entire screen, every single pixel on an OLED display can be turned on and off, resulting in perfect blacks and much higher contrasts as well as punchy, visually impressive colors and great viewing angles. A common problem with shadow artifacts that can appear after months of use on an OLED screen has also been addressed by Apple. And this new notch will contain the camera and all the advanced facial recognition sensors needed.

Speaking of face recognition, the technology is expected to be much faster and more accurate than the aperture scanning currently used on Android phones like Samsung. What testifies to the level of accuracy is that the new 3D face scan will even be used to authenticate payments, Apple is confident in its unbreakable security.

All this and more will come in the form of the iPhone X, the tenth anniversary of the iPhone. This luxury, the price of a thousand dollars, however, will surely scare a lot of buyers, so Apple also has ...

Apple iPhone 8 and iPhone 8 Plus: review, price, features

Leaked as a gradual upgrade over the current iPhone 7 and iPhone 7 Plus, the other two new iPhones are now named iPhone 8 and iPhone 8 Plus. Why not "iPhone 7s and 7s Plus"? Good question: the reason could be that they will also carry the new iPhone X design in part, and we mean the back of the glass, not a screen without a screen. The glass back will also provide wireless charging support on these two phones. More details about.

Here, the list of supported features will include the new Apple A11 system chip with 2GB of RAM on the iPhone 8 and 3GB of RAM on the iPhone 8 Plus. The main difference between the two will remain screen size: a 4.7-inch screen on the iPhone 8 versus a 5.5-inch screen on the iPhone 8 Plus. Also a camera, as the dual camera with portrait mode support will only be present on the iPhone 8 Plus.

Right now, we're considering the possibility that there will be four color options for the iPhone X, rather than three as originally expected. That is, if the video found at the top of the story is legal. Will red be one of the best color options for the iPhone X? As we told you this morning, the Gold model can be hard to find when the tenth anniversary iPhone model is officially launched. It is rumored to take place on September 22nd. Pre-orders are expected to begin on September 15th. We will all see the presentation of Apple 2017 September 12, tomorrow!

So far, we've seen bogus iPhone X models in white, gold, and black. However, a new video revealed today indicates that there may be a red version of the premium iPhone 10th Anniversary. The video appears to have been filmed in a showroom. Of course tomorrow will be a big day as the most anticipated iPhone model for years is finally being rolled out by Apple after months of rumors and leaks.

Memory	iPhone X	iPhone 8	iPhone 8 Plus
64GB	$ 1000	$ 650	$ 770
128GB	$ 1 100	$ 750	$ 870
256GB	$ 1200	$ 850	$ 970

Apple presentation September 2017 - iOS 11 and ARKit

Much of Apple's DNA in innovation comes from software, and iOS 11 is a prime example of this. The latest version of iOS has a completely redesigned Control Center with much more user-friendly switches and sliders for easier control. It is also for iPad device adding a dock for better multitasking. See: new and macOS Sierra for iPhone, iPad and Mac.

But the feature that most people talk about is of course ARKit. A simple software update will enable the iPhone 6s, iPhone SE, and all future iPhones to support augmented reality. We have already seen the initial implementations of ARKit: it is used to measure distances quickly and accurately. It's used to place furniture and how it will scale and look like in your room (there's even an ARKit-enabled IKEA app). Some really futuristic implementations like sound tracking in space. We are waiting for details because the presentation of Apple 2017 September 12, already tomorrow!

Apple 2017 presentation September - Apple Watch Series 3

The new Apple Watch Series 3 will be another important new gadget unveiled at the event.

Series 3 will add 4G LTE connectivity to the watch, so you can do more on the watch without having to have your phone.

The only thing that is unlikely to be supported is phone calls on the watch regardless of the iPhone (and that's a bummer). For everything else, you should be notified of in social networks without a tethered iPhone.

In terms of design, initial rumors of a complete change to the form factor have been stalled and now we are likely to see the familiar rectangular body evolved. We're also hoping to see improved battery life in the third Apple Watch series.

Apple presentation September 2017 - HomePod

Apple introduced Siri on the HomePod speaker in June this year, but we don't know much about that speaker's release date. More details:: Price, specifications, release date.

We know the Apple HomePod will deliver superior sound quality and become a music product. Which is said to outperform popular wireless speakers like the Sonos series.

We'll likely find out soon about the availability and capabilities of the HomePod.

Apple presentation September 2017 - Apple TV with 4K

Finally, but not least, the Apple TV project is moving forward with such a necessary leap forward: the 4K-capable Apple TV.

The company has previously stated that it believes the future of television is apps, so we're curious to see how it is heading in that direction, and the introduction of crisp 4K resolutions is definitely another positive development. Don't miss out, Apple 2017 presentation September 12, already tomorrow!

As always, we open with CEO Tim Cook, he gave us a quick overview of the Apple development community, promising “the best and largest WWDC conference”. Apple 2017 launch (WWDC 2017) starts ...

The first update is Amazon Premier Video, now coming to Apple TV. First of all, this concerns the Amazon Prime service, which offers its audience a large amount of original content.

Updates for watchos

New features in watchos.

New features in the update:

Siri - has become smarter, a watch that automatically displays information that is most relevant to you: traffic jams, weather, tasks for the day, etc.

New dials: a set of "kaleidoscope", and three characters from "Toy Story".

Apple Watch will be able to communicate with exercise machines in fitness centers. Many manufacturers have already signed an agreement with Apple. The update is expected to be available this fall.

The main innovation in the operating system for Apple watches is the new desktops. They now automatically show the flow of information from Siri. With the help of the program, the smart assistant will predict what information is most needed at the moment - and will show it on the screen.

Another great feature for watchos 4: you can choose a playlist that automatically starts with a workout. Unfortunately watchos music still only supports Apple music - no Spotify support. The update will arrive this fall.

New version of the operating system macOS

Poppy. Craig Federighi came out to talk about the new version of the macOS operating system.

Apple also introduced a new operating system for their Mac computers called High Sierra. Safari will be the fastest browser in the world with new version MacOS OS. But why can't we get it on other platforms?

New file system, graphics drivers and so on. Apple will bring APFS to the Mac, a new file system for iOS. It also introduces the new Video codec H. 265 or hevc and replaces the H. 264 format.?

New API for working with graphics - Metal II, obviously, will have 10 times better throughput, faster frame-by-frame debugger, and GPU counters. Yes, I really don't know what most of these words mean.

Also getting metal support for an external video card, connected via the Thunderbolt 3 port of the case, and a specific implementation for virtual reality. This Apple is slowly trying to show that it can make better graphics cards for Macs, several years after the founder oculus Palmer Luckey joked that virtual reality is not on Macs because they can't do it.

Safari is now the fastest browser!

Apple presentation 2017, Apple improved Safari! So what's new in macOS? Safari primarily:

• Refresh rate for Safari Federighi promises to make it the fastest browser on 80% faster chrome.
• Autostart blocking that stops music and videos on the site from starting without your permission.
• In addition, the new Safari prevents unwanted tracking users of third-party sites.

Mac mail gets a view on the compose window, Spotlight integration for search, and 35% improvement in its use for storing information.

The photo gets a new kind of import in chronological order, improved face recognition, which is now synchronized between devices. The app also gets a vastly improved set of editing tools as well as better integration with Pro.

Apple unveils powerful new iMac Pro

One of Apple's most exciting devices will debut the new iMac Pro, which will support up to an 18-core processor and include a Radeon Vega series graphics chipset.

“This will be the most powerful Mac we've ever made,” said John Ternus, Apple's vice president of hardware software.

The new iMac Pro could help make up for Apple's previous setbacks, as previous Mac Pros were widely crushed by critics and customers alike. The iMac Pro will start at $ 5,000 and will ship in December.

With this device, Apple opens the door to members of the professional community, like filmmakers and hardcore coders. Over the years, these users felt like they were turned away by Apple targeting the mass consumer like the iPhone, moving away from high-performance hardware for the professional, but the company has fixed its blunder.

The company also announced upgrades to its 27-inch and 21.5-inch iMac desktop computers that start at $ 1,099, with additional models starting at $ 1299 and $ 1,799. And Apple slashed prices on some MacBook products and said the MacBook will have faster speeds. 21.5-inch high-definition 4K models start at $ 1,300.

MacBook fans have been waiting for Apple to introduce a major update after the laptop has remained relatively unchanged for nearly four years. But when Apple introduced the new MacBook Pro with a touch bar, a virtual touch strip built into its keyboard, customers were divided. Some fans concluded that the Mac was now sitting in the backseat because Apple is focusing on the iPhone, iPad.

Apple presentation 2017: iOS 11 update

Now users mobile system Apple can transfer money to each other via iMessage using Apple Pay. Card-to-card transfers are supported on iPhone, iPad and Apple Watch.

Siri gets new, deep voice training. It sounds more natural, but still not then... But she can also do the translation now (from English to Chinese, French, German, Italian and Spanish at the moment) and also offer some answers to some questions. And in general, Siri is becoming more active in offering help with Apple applications.

The mobile system supports the H.265 video codec. Videos from iPhone and iPad will be "weigh" in half. Also, Apple has optimized the algorithms for processing photos - they will also "weigh" half as much.

New App Store... Apple has completely revamped the app store interface. Now games and "simple" applications are divided into two tabs. iOS 11 supports augmented reality (AR).

Cards receives detailed floor plans for shopping malls and airports (London only, British), and lane movements and speed limits for travel.

Apple presentation 2017: new iPad Pro line

“We're at the edge of the future of iPads, and today we're going to push them further than ever before.”

Apple's developer conference tends to showcase software improvements. Unlike usual, Apple showed a lot of new hardware this time around.

Includes updated iPad versions that have declining sales. Apple has revealed it continues to stake on tablets with an update for the iPad, and CEO Timothy D. Cook said they pushed the device "further than ever before."

The new iPad Pro has a 10.5-inch display, 20 percent more than the previous 9.7-inch model, and will start at $ 649. Apple said the size makes it ideal for displaying a virtual keyboard comparable to a full-size physical keyboard... The company also highlighted the promotion function, which increases the refresh rate and makes motion smoother in videos. The new display is brighter, and with better color reproduction at 120 Hz screen frequency. The new processors are 30% faster and are powered by new GPUs that are 40% faster. 10 hours of battery life.

After Steve Jobs introduced the first iPad in 2010, tablets exploded in popularity, but now iPad sales have dropped by more than a year. So Apple, with increasing pressure from investors to bolster its bottom line, has improved iPads far better than many other products. The company unveiled a cheaper version of the 9.7-inch iPad priced at $ 329 in March and the 12.9-inch iPad Pro with Apple-compatible stylus and keyboard in 2015.

They start at $ 649 for 10.5 in 64GB and $ 799 for 12.9 in 64GB.

Price for iPad Pro 10.5 in Russia:

• 64 GB - 46,990 rubles / 56,990 rubles with LTE;
• 256 GB - 53,990 rubles / 63,990 rubles with LTE;
• 512 GB - 67,990 rubles / 77,990 rubles with LTE.

Hello HomePod, Apple's new speaker.

Amazon has created a device that allows you to play music, view basic information, and control lighting and other home accessories. Now Apple's answer to Echo is in the HomePod. Apple unveiled the HomePod on Monday and it will be available in December.

So how does Apple compete? Apple - as an image: speakers, powered by voice assistant Siri looks better than Amazon or Google's version - It's a seven-inch tall canister wrapped in a shiny speaker mesh. The company also stated that preference was given to speaker sound, which can be lackluster on competing devices. HomePod has an array of speakers to create virtual surround sound.

“You don't have to know what it is, I just know it sounds incredible,” said Phil Schiller, Apple's chief marketing officer, who added that the HomePod will be priced at $ 349.

The company offers wireless multispeaker systems that allow users to listen to music throughout the home.

Apple presentation 2017, the first day is over! If you liked the article: presentation of apple 2017, share with your friends on social. networks.

The long-awaited Apple Special Event 2017 took place on September 12th. For the first time, the conference was hosted by the new Apple Park campus in California, namely a special convention center that can accommodate a thousand people and called the Steve Jobs Theater. A whole scattering of new products was presented from the stage, including three new iPhones at once.

iPhone X

The highlight of the program, of course, was the iPhone X (X reads "Ten" - "Ten"), timed to coincide with the tenth anniversary of the very first iPhone.

The smartphone received a 5.8-inch OLED display, which takes up almost the entire front panel. It has a resolution of 2436 by 1125 pixels.

The legendary Home button has disappeared. It was replaced by a simple gesture: you have to slide your finger upward. If you hold your finger in place for a split second, you will be taken to the multitasking menu.

To unlock the smartphone, it is now enough to use the face scanner. The technology is called Face ID, and the work is provided by an infrared camera and various sensors that make a 3D model of the face. Face ID builds over 30,000 points by scanning 50 facial muscles to build a 3D model and unlock the smartphone.

Face ID adapts over time, works with third-party apps and Apple Pay. It will be very difficult to deceive face scanning technology: the chance of cheating is 1 person in a million.

The iPhone X will be available for pre-order on October 27, and the device will go on sale on November 3. The price starts at 80 thousand rubles.

iPhone 8 and iPhone 8 Plus

In fact, these are heavily upgraded iPhone 7 and 7 Plus. Three colors are available: gold, silver and space gray. The front and back panels are glass, the frame is aluminum (inside - steel).

4.7- and 5.5-inch screens have got the True Tone function, which adjusts to the ambient light. The speakers are 25% louder.

Both the bezel-less iPhone X and the 8 and 8 Plus have wireless charging support. It works the same as that of competitors: you put your smartphone on the surface and it charges.

Prices start at 57 thousand rubles for the iPhone 8 with 64 GB of memory and 65 thousand for the iPhone 8 Plus with 64 GB of memory.

Apple TV 4K

Outwardly, the same fourth-generation Apple TV, but twice as fast and four times as productive. Supports Ultra HD resolution (3840 horizontal and 2160 vertical). If you have a TV with a similar resolution, and 13 thousand rubles - this is your choice.

Apple Watch Series 3

Apple's third generation smartwatch with built-in mobile communication and all the same design.

Now, using the watch, you can listen to music through special services, and the smart assistant Siri has learned to speak through the speaker.

Apple Watch now understands how high its owner is. Ideal if you are skiing or snowboarding.

A Series 3 model with a communication module costs from 24 thousand rubles, a model without a SIM card - from 20 thousand rubles. Unfortunately, only the second option will be on sale in Russia.