home Rostelecom

How to create a tariff "for yourself": we are studying new Tele2 packages. The most useful USSD commands on the Tele2 network "Internet freedom" from Tele2

In April, the Tele2 operator launched an updated My Tele2 tariff line. The company's clients got the opportunity to independently configure individual options, service packages and get unlimited access to music, video, instant messengers and social networks. Unused balances of packages, as before, can be transferred to the next month, and minutes can still be changed to gigabytes. The site's Internet project team assessed how ordinary subscribers of the operator can save on new tariffs by connecting and disconnecting individual options.

We all try to optimize our expenses: for food, for transport, for recreation, and, of course, for mobile communications. And the reason for this is not only the economic difficulties that daily news reports scare us with. It’s just that when it comes to money, an understandable rule comes into force: “I want to get more and pay less.” This trend, according to Tele2, corresponds to the updated My Tele2 tariff line, which the operator launched in early April.

As practice shows, in every second case, the cost of mobile communications can be reduced. To do this, it is not at all necessary to abandon your mobile habits. The main thing is to choose the right package that meets all your needs. For example, part of the communication can be transferred from the usual calls to the Internet using instant messengers and social networks. Fortunately, all new tariffs allow you to exchange minutes from packages for mobile Internet, as well as transfer the balance of unused traffic to the next month.

In order to choose the best tariff, we recommend answering five simple questions:

1. How often do you make calls from your mobile phone?

2. Which cell phone numbers do you call most often?

3. How often do you use mobile internet?

4. Do you use instant messengers for communication?

5. How often do you watch videos on the screen of your mobile phone, listen to music, use navigation?

The answers to these questions will be a clue to which package to choose.

If you have no idea what communication services you use and in what quantities, we recommend ordering a specification of communication services. You can do this through your personal account on the operator's website, in the My Tele2 mobile application or in the customer service center. This service, by the way, is free.

Key features

id="sub0">

The new Tele2 tariff line allowed all subscribers, without exception, to independently configure packages depending on their needs. To customize the package for yourself, you first need to connect to one of the new tariff plans. Then in the Tele2 mobile application or in personal account on the operator's website, you can set up personal packages.

The operator offers options for configuration with 250, 450, 650 or 900 minutes, as well as Internet traffic for 3, 7, 15, 22 or 32 GB. It is also worth noting that on all packages, calls within the Tele2 network are free and do not reduce their volume. The package of 650 minutes and more includes calls within Russia, and not only to subscribers in the Chelyabinsk region. On all tariff plans, mobile Internet while traveling around the country costs the same as at home.

If the initial volume of minutes or traffic is not enough, then they can be added. In addition to additional minutes and gigabytes, the operator's customers can activate special options. Among them, unlimited on Yandex.Maps for 90 rubles per month, unlimited on YouTube for 150 rubles per month, unlimited for listening to Zvooq music for 99 rubles per month, unlimited for watching movies and TV programs in the Tele2 TV application for 99 rubles per month.

It should be noted that the added services become part of the tariff and do not change the usual payment terms. Users of the new tariff line still have access to exchanging minutes for Internet traffic and transferring unspent megabytes, minutes and SMS to the next month.

And here is how the basic balanced combinations of services look like, which are implemented in the tariffs "My Tele2", "My Online", "My Online+" and "My Conversation".

	"My Tele2"	"My Conversation"	"My Online"	"My Online+"
Subscription fee	10 rub / day	250 rub/month	350 rub/month	550 rub/month
	7 GB/month	3 GB/month	7 GB/month	15 GB/month
Social networks and messengers	unlimited	from the package	unlimited	unlimited
	Yandex maps Movies Tele2 TV TV via Tele2 TV	In contact with Classmates Yandex maps Movies Tele2 TV TV via Tele2 TV	Yandex maps Movies Tele2 TV TV via Tele2 TV	Yandex maps Movies Tele2 TV TV via Tele2 TV
Calls to Tele2 Russia	unlimited	unlimited	unlimited	unlimited
Other calls	1.5 rub/min		450 minutes in the Chelyabinsk region.	650 minutes in Russia
SMS	1.5 rub	50 pcs/month	50 pcs/month	50 pcs/month
Exchange minutes for traffic	Yes	Yes	Yes	Yes
Transferring the rest of the package	Yes	Yes	Yes	Yes

The site's Internet project team analyzed the parameters of the updated tariffs and formed their own options for using packages with unlimited options for different categories of subscribers.

For family, relatives and friends

id="sub1">

For family communication, communication with children and relatives, the best tariff is "My Online". For 350 rubles a month you get a package of the most necessary services. Firstly, these are free calls to Tele2 Russia network numbers. Secondly, 450 minutes to numbers of other operators in the Chelyabinsk region and 50 SMS. Thirdly, free unlimited access to social networks VKontakte, Facebook, Odnoklassniki, messengers Viber, Whatsapp, Tam Tam is provided. It is worth noting that watching videos and listening to music on social networks will not consume a 7 GB internet package for a month. This will significantly save both the traffic itself and your money.

For those who like to talk

id="sub2">

For users who prefer phone calls communication on the Internet, it is worth recommending the My Conversation tariff. For 250 rubles a month you get unlimited access to Tele2 Russia, as well as 250 minutes of outgoing calls to numbers of other operators in the Chelyabinsk region and 50 SMS.

In addition, the tariff provides a small amount of Internet in 3 GB just in case. It is possible that you sometimes want to watch the weather forecast, read the news, search for some information on the global network, manage bank account through mobile app etc. This traffic package for a month will be just enough.

	"My Conversation"
Subscription fee	250 rubles per month
Internet package (valid for Russia)	3 GB per month
Social networks and messengers	from the package
Additional unlimited options (paid)	VKontakte - 20 rubles / month Facebook - 20 rub/month Odnoklassniki - 20 rub/month Tam Tam - 10 rub/month Viber - 10 rub/month Whatsapp - 10 rub/month Yandex.Maps - 90 rubles/month Zvooq - 99 rub/month Movies Tele2 TV - 99 rubles / month TV via Tele2 TV - 99 rubles / month
Calls to Tele2 Russia	unlimited
Other calls	250 minutes in the Chelyabinsk region.
SMS	50 pcs.
Exchange minutes for traffic	Yes
Transferring the rest of the package	Yes

If you go to add unlimited access to the social networks VKontakte, Odnoklassniki and Facebook, you will have to pay 20 rubles extra for each social network. Connecting WhatsApp, Viber and TamTam messengers will cost 10 rubles for each messenger. Additional options are also available here for unlimited navigation by car, listening to music through Zvooq, watching content through the Tele2 TV application.

For fans of communication via the Internet

id="sub3">

For people who spend most of their communication on the Internet, the most rational option is the My Tele2 tariff. For 300 rubles per month (subscription fee is charged daily - 10 rubles per day) you get everything you need.

Firstly, these are free calls to Tele2 Russia network numbers. This opportunity is a good reason to transfer all relatives to the ranks of one operator.

Secondly, free unlimited access to social networks VKontakte, Facebook, Odnoklassniki, messengers Viber, Whatsapp, Tam Tam is provided. This means that watching videos and listening to music on social networks will not consume the main package, and here it is 7 GB per month. You can easily use instant messengers to make calls and send files and save money.

In addition to the monthly subscription fee, Internet access is provided on the terms of the "More" option - 500 MB for 50 rubles per month.

For fans of music, series, movies and online video

id="sub4">

For lovers of music and watching videos from the Internet, we can recommend the My Online tariff with additional options for unlimited music, online video, Youtube. In this case, 99 rubles for music, movies and TV will be added to the 350 rubles of the subscription fee for the tariff itself, as well as 150 rubles for unlimited YouTube. Total - 797 rubles.

For travelers in Russia

id="sub5">

For those who often travel or call subscribers outside the Chelyabinsk region, the best option is the My Online + tariff. For 550 rubles a month you get free calls to Tele2 Russia network numbers, as well as 650 minutes to numbers of other operators throughout Russia and 50 SMS.

In addition, the subscription fee includes unlimited access to social networks VKontakte, Facebook, Odnoklassniki, messengers Viber, Whatsapp, Tam Tam. It is worth noting that watching videos and listening to music on social networks will not consume a 15 GB internet package for a month. This will significantly save both the traffic itself and your money.

For an additional fee, you can activate unlimited access to Yandex.Maps (for motorists), unlimited listening to music in the Zvooq service (for music lovers), as well as unlimited access to films and television broadcasts in the Tele2 TV application (for fans of movies, series and TV show).

Company cellular communication Tele2 is rapidly increasing the number of its subscribers. The thing is that since the active expansion of the third and fourth generation high-speed Internet network, the operator has been offering its customers the most favorable rates for mobile traffic. Prices for services may vary depending on the user's home network region, but remain the lowest compared to popular competitors.

Cheap "Internet from phone" on Tele2

The option allows you to use the Internet daily for 4.5 rubles:

The daily amount of traffic at maximum speed is 75 Mb;
After the daily limit is exhausted, the speed is reduced to 64 Kbps;
You can activate the service in your personal account on the website or by *155*151# combination;
You can check the status of the option and its balance by dialing *155*15#;
You can deactivate the service in your personal account on the website or by *155*150# combination;
A commission of 10 rubles is charged for connecting the service;

"Internet Freedom" from Tele2

The option allows you to use 1 MB of Internet for 0.99 rubles:

1. You can activate the service in your personal account on the site;
2. You can check the status of the option and its balance by dialing *116*16#;
3. You can deactivate the service in your personal account on the website or by *116*16# combination;
4. The daily subscription fee for the service is 2 rubles;
5. The service is available for connection to all Russian subscribers of the operator and is incompatible with other Internet options.

Unlimited Internet from Opera Mini on Tele2

The option allows you to use unlimited Internet daily for 4 rubles:

1. You can activate the service in your personal account on the website or by *155*11# combination;
2. You can deactivate the service in your personal account on the website or by *155*10# combination;
3. A commission of 10 rubles is charged for connecting the service;
4. Correct operation of the service is carried out after setting mobile device user to the Internet from the operator (by calling 679), downloading (from a PC, smartphone or tablet) and installation special application browser from Opera Mini for Tele2 subscribers;
5. Mobile browser similar to the standard one and supplemented with functional bookmarks from the operator with infotainment portals, payment service and search engine content; The service is available for connection to all Russian subscribers of the operator and is incompatible with other Internet options.

"Internet for tablet" from Tele2

The option allows you to use 2 GB of Internet monthly for 99 rubles:

The amount of traffic at maximum speed per month is 2 GB;
After the packet limit is exhausted, the speed is reduced to 64 Kbps;
You can activate the service in your personal account on the website or by *155*221# combination;
You can check the status of the option and its balance by dialing *155*022#;
You can deactivate the service in your personal account on the website or by *155*220# combination;
The service is available for connection to all Russian subscribers of the operator and is incompatible with other Internet options.

"Suitcase of the Internet" for a computer from Tele2

1. The option allows you to use 30 GB of Internet monthly for 450 rubles;
2. The amount of traffic at maximum speed per month is 30 GB;
3. After the daily limit is exhausted, the speed is reduced to 64 Kbps;
4. You can activate the service in your personal account on the website or by *155*211# combination;
5. You can check the status of the option and its balance by dialing *155*021#;
6. You can deactivate the service in your personal account on the website or by *155*210# combination;
7. The service is available for connection to all Russian subscribers of the operator and is incompatible with other Internet options.

Rate My Start 99 rubles for internet and conversations The starting tariff in the My Tele2 line offers extremely favorable conditions for economical communication - only 99 rubles per month for a traffic package, unlimited calls within the Tele2 network and minutes to other operators! Internet package - 2 GB

The traffic package is saved when traveling in Russia, except for the city of Sevastopol and the Republic of Crimea. The free service "Carryover of balances" transfers unused traffic to the next month.

Conversations - 100 minutes

The package of minutes includes calls to other mobile operators and calls to Tele2 subscribers in other regions of Russia.

Within the network - Unlimited

The conditions apply to calls to Tele2 subscribers in the home region. On-net calls do not consume the 100 minutes package.

Prices for services in excess of the subscription fee

Additional traffic 500 MB— 50.00 rub.
"More" option. After the exhaustion of 2 GB of traffic, up to 5 Internet packages of 500 MB are activated sequentially. The fee for each package is deducted at the time of its activation. After all 5 packages are exhausted, Internet access is suspended. Reject the option: *155*412*0#.

Calls to other numbers in your home region— 1.50 rub/min

Calls to other Russian numbers— 2.00 rub/min

International calls to CIS phones— 30.00 rub/min

International calls to Europe and the Baltic countries— 49.00 rub/min

International calls to the rest of the world— 69.00 rub/min

Calls to satellite phones— 399.00 RUB/min

SMS messages to home region numbers— 1.5 rubles

SMS messages to all numbers in Russia— 2.5 rubles

MMS and outgoing international SMS messages— 5 rub

Services included in the My Start tariff plan

The default plan includes free services:

Balance Transfer, International and Long Distance Access, Content Access, Call Waiting/Call Hold, SMS, Traveling in Russia, Roaming Abroad, Call Forwarding, USSD Commands ”, “Services based on packet data transfer EDGE / 3G / 4G”, “I'm in touch”, “Informer”, “Voice mail”, “Caller ID” and “Who called”.

Mobile Internet on the tariff "My start"

Traffic is rounded up with an accuracy of up to 150 KB.

The Internet package and conditions for traveling around Russia included in the tariff plan are valid throughout Russia, except for the city of Sevastopol and the Republic of Crimea.

Unused volumes of additional Internet packages provided on the terms of the “More” option are not transferred to the next billing period.

If you do not use a Tele2 SIM card

In the event that the subscriber fails to perform actions that entail the write-off Money for the services rendered, for 120 consecutive days, without a break interrupting the specified period, and non-crediting of funds to the subscriber's personal account within the specified period (inactive mode), a daily subscription fee of 3 rubles begins to be debited from the subscriber's personal account, including VAT.

The debiting of the subscription fee is terminated from the next day after the subscriber's personal account reaches zero balance or the funds are credited to the subscriber's personal account.

If the balance of the subscriber's personal account is equal to or below zero for 180 (one hundred and eighty) consecutive calendar days, the contract for the provision of communication services is considered terminated at the initiative of the subscriber.

Rules for charging subscription fees and providing services

The subscription fee for the My Start tariff plan is charged in full when the tariff is connected, then - one month after the previous charge, provided that the balance is sufficient.

If at the time of charging the monthly subscription fee there are not enough funds on the subscriber's account, until the account is replenished and the fee is charged, Internet access is suspended and basic terms of the tariff "My start":

1.95 rub./min. for calls to Tele2 numbers in the home region;
1.95 rub./min. for calls to other numbers in the home region;
2 rub./min. for calls to Tele2 Russia numbers;
10 rub./min. for calls to other Russian numbers;
1.5 rub. for SMS to numbers in the home region;
2.5 rub. for SMS to other Russian numbers;

When sending an SMS containing more than 70 characters in Cyrillic or 160 characters in Latin, the message is split into parts, and each part is charged as a separate SMS message.

In case of charging the subscription fee for the My Start tariff plan, the minute of the forwarded call is charged as follows:

to any numbers in the region - 1.5 rubles / min.
to Tele2 Russia numbers - 2 rubles / min.
to other Russian numbers 2

If the subscription fee is not charged, the minute of the forwarded call is charged at the base cost outgoing call in the corresponding direction per minute.

Other terms of service on the My Start tariff

Home region - a subject of the Russian Federation, on the territory of which the subscriber has concluded an agreement on the provision of communication services with Tele2.

Host region - a constituent entity of the Russian Federation (with the exception of the home region), on the territory of which the subscriber uses the operator's communication services.

The My Start tariff is valid in all service regions, including the following cities: Moscow and St. Petersburg, Maykop, Barnaul, Blagoveshchensk, Arkhangelsk, Koryazhma, Kotlas, Astrakhan, Belgorod, Stary Oskol, Gubkin, Bryansk, Klintsy, Novozybkov, Ulan -Ude), Vladimir, Kovrov, Murom, Aleksandrov, Gus-Khrustalny, Volgograd), Vologda, Cherepovets, Babaevo, Voronezh, Borisoglebsk, Rossosh, Liski, Makhachkala, Birobidzhan, Chita, Ivanovo, Magas, Irkutsk, Nalchik, Kaliningrad, Sovetsk , Chernyakhovsk, Baltiysk, Elista, Kaluga, Obninsk, Petropavlovsk-Kamchatsky, Kirovsk, Naryan-Mar, Nizhny Novgorod, Dzerzhinsk, Arzamas, Sarov, Veliky Novgorod, Borovichi, Valdai, Novosibirsk, Berdsk, Iskitim, Kuibyshev, Omsk, Orenburg, Orel , Livny, Mtsensk, Penza, Perm, Vladivostok, Pskov, Velikiye Luki, Gorno-Altaysk, Ufa, Sterlitamak, Salavat, Neftekamsk, Oktyabrsky, Rostov-on-Don, Taganrog, Mines, Yelizovo, Cherkessk, Petrozavodsk, Kondopoga, Kostomuksha, Segezha, Kemerovo, Novokuznetsk, Prokopyevsk, Leninsk-Kuznetsky, Between Rechensk, Kirov, Kirovo-Chepetsk, Vyatskiye Polyany, Syktyvkar, Ukhta, Vorkuta, Pechora, Kostroma, Bui, Sharya, Krasnodar, Sochi, Novorossiysk, Armavir, Krasnoyarsk, Kurgan, Kursk, Zheleznogorsk, Kurchatov, Gatchina, Vyborg, Sosnovy Bor, Vsevolozhsk, Lipetsk, Yelets, Magadan, Yoshkar-Ola, Saransk, Odintsovo, Sergiev Posad, Ramenskoye, Lyubertsy, Krasnogorsk, Mytishchi, Schelkovo, Murmansk, Apatity, Severomorsk, Monchegorsk, Kandalaksha, Kirovsk, Naryan-Mar, Nizhny Novgorod, Dzerzhinsk, Arzamas, Sarov, Veliky Novgorod, Borovichi, Valdai, Novosibirsk, Berdsk, Iskitim, Kuibyshev, Omsk, Orenburg, Orel, Livny, Mtsensk, Penza, Perm, Vladivostok, Pskov, Velikiye Luki, Gorno-Altaysk, Ufa, Sterlitamak, Salavat, Neftekamsk, Oktyabrsky, Rostov-on-Don, Taganrog, Mines, Novocherkassk, Ryazan, Kasimov, Skopin, Samara, Tolyatti, Saratov, Khanty-Mansiysk, Chelyabinsk, Magnitogorsk, Zlatoust, Yuzhno-Sakhalinsk, Korsakov, Kholmsk, Okha, Yekaterinburg, Nizhny Tagil, Kamensk-Uralsky, Pervouralsk, Serov, Novouralsk, Vladikavkaz, Smolensk, Vya Zma, Roslavl, Stavropol, Tambov, Michurinsk, Rasskazovo, Kazan, Tver, Rzhev, Vyshny Volochek, Tomsk, Seversk, Strezhevoy, Tula, Novomoskovsk, Donskoy, Kyzyl, Tyumen, Izhevsk, Sarapul, Votkinsk, Glazov, Ulyanovsk, Khabarovsk, Abakan , Miass, Kopeysk, Grozny, Cheboksary, Anadyr, Yakutsk, Salekhard and Yaroslavl.

Tele2, a new cellular operator for the Moscow region, is already in communication stores. It will be possible to connect to the Tele2 mobile operator starting today at 9:00 am in 400 communication stores of the company, or with network partners: Pyaterochka, Euroset, Svyaznoy, Eldorado and Russian Post.

First Deputy General Director of Tele2 Alexander Provotorov announced that the first six months after the start of the company, all residents of Moscow and the Moscow region will be able to connect to the services of this mobile operator absolutely free. To purchase any tariff plan, you will need to provide a passport.

Rates are really attractive

The main task of the cellular operator Tele2 in Moscow is to prove that high-quality mobile connection should be inexpensive. This is the opinion of Marketing Director Roman Volodin.

In general, the experts' expectations were confirmed: the operator began to pave its way to the capital market with the help of dumping.

Tariff "Orange" (no subscription fee)- The cost of 1 Mb of Internet, one minute and SMS to all numbers in Russia is only 1 ruble. By connecting this tariff, the subscriber will receive a free option "Internet from phone" as a gift, with which he will be provided with 2 GB of traffic for a period of 30 days (he can use 75 MB daily). After the expiration date, the option will be automatically disabled. The subscription fee for "Internet from the phone" will be 5 rubles per day. after the expiration of the free period.

Tariff "Black" (99 rubles per month)- 2 GB of mobile Internet, unlimited communication with other Tele2 subscribers throughout Russia, 150 SMS, and 1.5-ruble calls to phones of other country operators.

Tariff "Very black" (299 rubles per month)- 4 GB of mobile Internet, 400 minutes for calls from all operators in Russia, and 400 SMS.

Tariff "The Blackest" (599 rubles per month)— 10 GB of high-speed mobile Internet, 1000 minutes for everything mobile numbers in Russia, and 1000 SMS throughout the country.

If the user exceeds his Internet package, he can purchase an additional package:

"Internet Package" - 7 GB for 299 rubles,
"Internet Portfolio" 15 GB for 599 rubles,
"Suitcase of the Internet" - 30 GB for 899 rubles.

All these packages will be valid for 30 days from the moment of connection.

“The tariffs turned out to be somewhat cheaper than could be expected at the time of the start of the marketing campaign,” said Timur Nigmatullin, financial analyst at Finam. He explains the serious discount by the operator's desire to take a significant share in the largest and marginal market in Russia as soon as possible.

According to Konstantin Ankilov, General Director of TMT Consulting, in a situation where it is impossible to offer a fundamentally new service, it would simply not have been possible to enter an already formed market otherwise. “Obviously, the company has studied the elasticity of demand in Moscow. Audiences were identified where growth could be maximized. And it is to them that the relevant tariffs apply,” he explained. According to Ankilov, forecasts that in the future Tele2 will raise prices to the general level are unjustified. The analyst believes that if there are adjustments, they will be insignificant.

“Tariffs, of course, are significantly lower than those of the Big Three. People who save money and are determined to look for the best deals will actively go to Tele2,” says Yury Dombrovsky, head of the Association of Regional Telecom Operators.

According to Alexander Vengranovich, an analyst at the Otkritie group, the tariffs are not very aggressive. “They are, in general, of course, lower than the Big Three, but one could expect a much worse scenario. Even at these tariffs, they will work with a positive operating margin,” the expert believes. He added that the most popular would be package rates for 99 and 299 rubles, as well as "Orange". Murtazin also thinks the same, who noted that it is “medium” packages that are currently popular with other operators on the Moscow market, and those who just want to try using the new operators will take a package for 99 rubles.

“Tariff for 99 rubles. not bad for tablets, for example, for devices where there is no need to use the voice, ”Vengranovich believes. Tariffs for 299 rubles, in his opinion, compete with tariffs for 400-450 rubles. for the "big three", the fundamental difference is only that Tele2 offers 100 rubles. savings and 1GB more data. It is still difficult to judge whether this will be enough for the subscribers of other operators to switch to a competitor, the expert believes. “Now the penetration of tariffs, where there is a “date” and a voice, together in the “troika” is about 25% in Moscow,” notes Vengranovich. In his opinion, at this stage, Tele2 will focus on those who already use smartphones, but are still "sitting" on a time-based basis.

Tariff for 599 rubles. "The Blackest" will not be very popular, experts say. “If you look at how it differs fundamentally from tariffs, also for 600 rubles. “big three”, there is just 2 times more data, but at the same time the same number of included minutes,” Vengranovich noted, adding that it is not entirely clear how much of the subscribers need this. “Heavy subscribers will not go to Tele2, since there is no direct offer for them, and everything is still not very clear for people in terms of the quality of communication,” Murtazin agrees.

Coverage and frequencies

In the capital, Tele2 launches 3G and LTE networks - the operator does not have GSM frequencies in Moscow, which is why owners of ordinary "push-button" phones will not be able to use the company's services.

At the time of launch, Tele2 expects that the network will be available to more than 90% of the population of Moscow and more than 75% of the inhabitants of the Moscow region. About 7,000 buildings have already been built in the region. base stations operator (5 thousand 3G stations and 2 thousand LTE stations), the network is deployed at frequencies of 800 MHz, 2.1 GHz and 2.6 GHz. Since Tele2 does not have GSM frequencies in the metropolitan area, the operator will focus on smartphone users.

In 2015-2016, the company will focus on expanding network coverage and capacity, Provotorov said. Tele2 intends to fully cover the region with its networks by the end of 2016. During this time, the company also expects to significantly increase coverage in the metro, where today the network operates only at five stations (Zyablikovo, Troparevo, Delovoi Tsentr, Belorusskaya, Kotelniki). By the end of the year, the company intends to cover another 10-12 stations, and completely all stations - within 1.5-2 years.

BCS analyst Igor Goncharov believes that the price does not guarantee Tele2 a quick success in the Moscow market. Especially because the operator cannot offer its services to owners regular phones, for whom the price is a more important criterion than for smartphone owners who pay attention to the quality of voice and data transmission. Vengranovich sees another problem with the operator's lack of GSM frequencies. “In Moscow, the penetration of smartphones is already 65%. Therefore, for their purposes, the lack of GSM is a small problem. The problem is that on 3G networks there will be both voice and date together, that is, a high load on the system, ”he said. In addition, there remains the issue of coverage, which is currently incomplete. “Subscribers are used to the fact that there is a connection everywhere, and this situation can scare them away,” he said.

“7 thousand base stations is about three times less than that of each competitor. But, for example, this is 20 times more than MegaFon had when it entered Moscow. Of course, Tele2 will catch up, but it will take years and almost twice as much money as is spent now,” says Ankilov.

Competitor responses

MTS advises subscribers to be careful when choosing a new operator and "not to fall under the charm of the image of the so-called" discounter ". According to MTS spokesman Dmitry Solodovnikov, now about 80% of calls from subscribers of existing players are on-net calls and are free for users. Tele2 has practically no subscribers in Moscow, and almost all customer calls will be paid - after all, they will call subscribers of the Big Three, and Tele2 charges these calls at an absolutely market value. He added that the unit cost of 1 Mb of Internet traffic from MTS is cheaper than from Tele2, and at night the Internet is absolutely free.

“Tele2 tariffs for the Moscow market are mostly 100 rubles lower than our tariffs. This is the cost of two metro rides. In exchange for these dubious savings, customers are offered the unobvious quality of LTE communication, as well as the complete absence of GSM, although this technology is still used by a significant percentage of customers,” said Anna Aibasheva, press secretary of PJSC VimpelCom.

The press service of MegaFon PJSC stated that they are glad to have a new operator: “All types of mobile phones, and our tariffs allow the consumer to pay only for the services they need. Competition will make us even stronger and give our customers the opportunity to once again be convinced of high quality of our services,” said Yulia Dorokhina, a representative of the operator. At the same time, MegaFon, almost on the eve of the launch of Tele2, completely updated the All-Inclusive tariff line for smartphones.

“Moscow residents are accustomed to high-quality communications and are ready to pay for quality, reliability and security, so it is unlikely that a new player will be able to attract a high-quality audience with the help of dumping,” the Yota press service said.

Is it worth the rush?

According to Deutsche Bank analyst Igor Semenov, in the case of package tariffs, the difference is 100-200 rubles. not so tangible as to encourage conservative Moscow subscribers to switch from their operator to Tele2. Semyonov says that the fate of Tele2 in Moscow is extremely difficult to predict, because, on the one hand, there is a sophisticated subscriber, and on the other, strong positioning and marketing.

According to Murtazin, in the first six months, Tele2 will sell SIM-cards quite “briskly”, because there is a novelty effect, marketing, advertising, customers will test the new operator. “It is difficult to predict the number of those who will fall off in six months, but I think that this will be a fairly significant number, since the operator does not have 2G networks for calls,” he said, predicting that towards the end of 2016 Tele2 will reach the milestone in 1 million subscribers in Moscow and the region. At the same time, further growth of the subscriber base will be slow.

According to Timur Nigmatullin, the appearance of a new player on the market should put strong pressure on the cost of the average tariff in the region. “I do not rule out that package offers will fall in price within ten percent. However, in any case, it will be a long process that will take several years, ”said the Finam analyst.

Konstantin Ankilov agrees with his colleague. In his opinion, the “big three” will react “symmetrically” to Tele2 tariffs. But operators will take some actions only based on the dynamics of the outflow of subscriber bases. And this process will happen gradually. According to the general director of TMT Consulting, the dumping policy will bring results, since a significant part of Muscovites, in principle, are ready to change the operator. According to his forecast, Tele2 will be able to take at least 10% of the capital's market within three to five years. But a lot will depend on the volume of investments and the speed of resolving the issue with the quality and coverage of the network. “In a good way, we need to invest twice as much as we have invested now,” Konstantin Ankilov said.

And Murtazin believes that the alignment of forces in the market will not change in any way: the “big three” dominated the market, and will continue to dominate. “There is high competition in Moscow, and the tariff plans that Tele2 showed are nothing special,” he said. In addition, according to him, the "big three" "have nowhere to lower prices, and there is no point." From the point of view of the subscriber base, the “big three” will not lose anything in favor of Tele2, from the point of view of money, the losses will not be large. “There is just a little expansion of the Moscow market, 2-3 SIM-cards. People's spending will increase, but the balance of power will not change. This is not bad for business, but Tele2 will not be able to eat a large piece of the market, so no one is going to seriously oppose their efforts,” Murtazin added.

Vengranovich is also confident that Tele2's competitors will not cut prices, but may increase the number of services (minutes and data) in packages. In addition, most calls from operators occur within the network, while Tele2 will not have this advantage, most of the calls will be outside the network. “This neutralizes their price advantage,” added an analyst at the Otkritie group. However, the UralSib analyst believes that Tele2's entry into the market will still lead to better conditions for subscribers: "The more competition, the better."

Please note that using the services mobile operator Tele2 in Moscow and the Moscow region you can only if your device supports the 3G or 4G system.

The "Black" tariff from Tele2 involves per-minute billing and a monthly subscription fee of 99 rubles.

What is included in the subscription fee of the Black tariff in Moscow and the Moscow region?

To the great delight of users of the Tele2 mobile operator, the Black tariff allows you to make free calls to Tele2 phones absolutely free of charge. The package includes 150 outgoing messages (sms) for the city of Moscow and the Moscow region. Active Internet users will also be very satisfied. They will have as much as 2GB of mobile Internet traffic in their arsenal. By the way, if you are a very active Internet user, then after the 2GB limit expires, you will not be charged for Internet traffic. The speed limit will come into effect, which will not exceed 64Kbps.

As a result, the "Black" tariff package includes:

150 messages;

Unlimited communication with Tele2 phone numbers throughout Russia;

2GB of mobile internet traffic.

To check the amount of remaining free traffic in your package, type the command *155*0# further challenge.

The cost of calls and sms over the package

The cost of calls of the "Black" tariff in excess of the package

As previously stated, outgoing calls to the phones of Tele2 operators will be absolutely free without any additional conditions. But for outgoing calls to numbers of other operators, by the way, both throughout Russia and the region specifically described - Moscow and the Moscow Region, payment will be charged. The cost per minute (the tariff has a per-minute billing) will be 1 ruble 50 kopecks.

The cost of sms-messages in excess of the "Black" package in Moscow and the Moscow region

What will happen when you write 150 messages? Nothing but extra payment for one message. By the way, in Moscow and the Moscow region, you will pay for each message, starting from 151 and so on, for only 1 ruble 50 kopecks. And there is no difference between the operators. To the number of any operator within the perimeter of this region, and in this case, Moscow and the Moscow region, you will pay this amount. What can not be said about sms-interlocutors from other regions. The cost of sending SMS-messages to the numbers of another operator in Russia will cost you 2 rubles 50 kopecks. The cost for sending one message to the Tele2 operator in Russia will be the same 1 ruble and 50 kopecks. But that's not all. Those who send files in messages, that is, use MMS, the cost of one message will cost as much as 6 rubles 50 kopecks.

So, summing up, we have for an additional payment:

1 message within Moscow and Moscow Region costing 1 ruble and 50 kopecks;

1 message within Russia to other operators in Russia cost 2 rubles 50 kopecks;

And the cost for 1 mms-message is 6 and a half rubles.

But what about calls and sms (messages) to other countries? So, let's look.

Calls and messages to other countries - Tariff "Cherny", Moscow and Moscow region

The cost of a conversation with representatives from others will cost you a fairly high cost. Namely, when calling to the CIS, you will pay 25 rubles for every minute of the call. In European countries and the Baltic countries more - as much as 45 rubles for 1 minute of conversation. The rest of the countries will cost you 65 rubles per minute of communication. By the way, sending 1 sms for users of the Black tariff in Moscow and the Moscow region will cost 5 and a half rubles. For satellite communications, be prepared to determine exactly 240 rubles!

So, in short:

outgoing calls to the CIS will cost 25 rubles;

outgoing calls to Europe and the Baltic countries will cost 45 rubles per minute;

outgoing calls to other countries will cost 65 rubles exactly the same for one minute.

1 sms-message 5 rubles 50 kopecks, and satellite communications cost 240 rubles.

Connection fee

There is no charge for connecting the Cherny tariff in Moscow and the Moscow Region. You pay only a subscription fee of 99 rubles. The amount of 99 rubles will be debited every time after the expiration of 30 days after the activation of the tariff, if the balance has the required amount of funds, that is, 99 rubles.

By the way, if for some reason you do not pay the required subscription fee, the default tariff conditions will apply, that is, 1 ruble and 50 kopecks will cost you 1 minute voice communication in this region, you will also have to pay 1 ruble and 50 kopecks for each message in Moscow and Moscow Region, and the Internet will cost you 6 rubles and 50 kopecks per 1MB at a speed of 64 Kbps. All this will last until the subscription fee is charged.

By the way, if you stop using the Tele2 SIM card? then after 4 consecutive months your number will be blocked. Along with this, the funds that were on the number will be debited. Remember this!

Do you have any questions about the Black tariff from Tele2? Write them in the comments!