In Runet, mobile traffic accounts for about 30% of the total volume. It is no longer possible to dismiss mobile users in e-commerce, and in addition, Google launched the mobile-friendly algorithm in April 2015.

Someone did not react to this in any way, believing that the innovation would not affect them. And someone listened to the recommendations of Google, optimized the site for mobile devices and managed to climb well in the natural search results.

In this article, you will see 14 examples of mobile interfaces that bring owners millions and are worthy of emulation.

Fortnum & mason

Online version of a popular UK grocery store. By the way, Fortnum & Mason were the first in the world to sell ready-made meals and were the first to come up with food baskets for holidays, special occasions and picnics. After mobile optimization, the store got 57%.

Simple and straightforward menu. Please note: the phone number is also indicated here. You can click on it, and the call will go immediately.

ETQ

This is an online sports shoe store. A young but already very popular brand from Amsterdam, founded in 2010. All products in one line are just brilliant.

Virgin america

Virgin America and its charismatic leader Richard Branson are well known in Russia as well. Perhaps this company has the most stylish planes and the most beautiful flight attendants.

The Virgin America mobile site is also a pleasure to use - every little detail is thought out so well. Please note that you can choose a funny avatar when checking in for your flight. And at the same time look at the avatars of other passengers - I wonder who will fly in the next seat?

Norman records

Norman Records is an English online store of rare styles of music. All records are on vinyl. The mobile site is designed in the spirit of the brand: impressive text and graphics. The account login page is incredibly convenient. Registration, authorized login, guest login - all on one screen.

Hobbycraft

Internet version of the popular British chain of stores: over 30,000 items of handicraft products.

Argos

The new mobile version of Argos quickly gained popularity thanks to. Each product category has an icon, each product has several high-quality illustrations that can be enlarged with one touch.

Booking.com

The world-famous hotel booking service has recently launched a Russian-language version. Booking.com is a paragon of usability excellence. Separately, we note the calendar, in which, after choosing a date, everything unnecessary is immediately hidden.

And here is the Russian version:

Penny skateboard

The mobile version of the skateboard store retains all the advantages of the main site. There is even a 3D product overview.

Europcar

The car rental site has also kept its chips. It is easy and quick to choose a car, even from a smartphone. Select the direction and time of departure, and you will immediately know the distance and travel time.

Geolocation works in two touches. Intuitive clues help to change direction.

And this is what the Russian version looks like home page Europcar from a tablet (no different from the regular version of the site):

Lush

It is a brand of natural cosmetics. The mobile version contains not only products, but also informational articles. The design is perfect for small screens. The product search page is especially good - intuitive prompts work.

See how clearly and clearly each individual product is presented.

And in conclusion, there are three domestic examples.

AviaSales.ru

This is a site for finding low-cost flights. Simply, of course, nothing superfluous:

Litres.ru

The most popular online e-book store in Runet. Litres knows for sure that the owners mobile devices read much more often than people at a stationary computer.

Messenger

The buyer is really loved here.

Lamoda.ru

Lamoda clothing and footwear online hypermarket. Here is a well-thought-out design of the main page, the choice of a product category in one touch. And a nice bonus - a discount when buying from the app:

Inspiration and high conversions for you!

The all-Russian mobile operator MegaFon provides us not only with communication services, but also gives us access to infotainment content. For this purpose, the network operates the "Mobile portal MegaFon", intended for those who like to use additional services. Despite the fact that the portal is free of charge, many subscribers notice that funds are debited from their accounts. And we will try to figure out why this is happening. As part of this review, we will discuss:

• Why do they withdraw money for using the "MegaFon Mobile Portal";
• How to disable the "MegaFon Mobile Portal";
• How to issue a refund.

The topic of their own financial security will also be touched upon.

MegaFon Mobile Portal itself is free of charge. It does not need to be connected - it is available to all subscribers of this operator at http://m.megafonpro.ru/. Moreover, its website can be accessed through any other provider. Another thing is that in this case not all functionality will be available. On the "Mobile Portal" we will find a section with news, a section with weather reports, a section with information about the current exchange rates. Also there are:

• Mobile dating service;
• Adult content section;
• Section with interesting books;
• Mobile subscriptions;
• Section with access to the mail service of the operator MegaFon.

There are also some other sections that we can get acquainted with on the pages of the portal. While we are reading the news, there will be no write-offs. But as soon as we start using some content, we will find that money will be debited for it. "Mobile portal MegaFon" withdraws money for content- for games, melodies, videos, and other services. Also, money is charged for installing a photo in the "Communication" section.

By the way, before debiting a certain amount, we will see a corresponding notification - it will appear on the page with content. If we confirm our desire to receive content, a certain amount will be debited from our account. As for mobile subscriptions, they do provide for regular debiting of funds - you need to think with your head before activating this or that subscription.

The final conclusion is that subscribers are solely to blame for all write-offs, who rarely get acquainted with the principles of tariffication of certain services. As a result, they subscribe to regular content feeds and suffer from bank charges emptying their accounts. Moreover, in these write-offs it is customary to blame the operator, and not himself.

In order to prevent the withdrawal of funds, you should carefully read the terms of the provision of certain services. If you cannot cope with this task, just do not use the "Mobile Portal" - the Internet is full of sites where you can get the information you need absolutely free.

How to stop withdrawing money for the "Mobile Portal"

We already know why funds disappear from our accounts. But how to disable the "MegaFon Mobile Portal", which withdraws money from a mobile phone? The portal itself does not turn off, but we can turn off all existing subscriptions- to do this, use the "Personal Account", having received the password using the USSD-command * 105 * 00 #. Then we go to the section with services and disable all available subscriptions there. After that, we will notice that the debiting of funds has stopped.

I can't turn off subscriptions via " Personal Area"? Then you should use the help of consultants by calling 0500 - they will not only help you turn off unnecessary subscriptions and services, but also tell you why you are being charged. Consultants in MegaFon's service offices can provide similar assistance - do not forget to take your passport with you.

To avoid reconnecting subscriptions and services, delete the address of the MegaFon Mobile Portal from your browser and forget about the existence of this service.

How to get money back for "MegaFon Mobile Portal"

You have not figured out the terms of service of the "MegaFon Mobile Portal" and found that you are being charged? Then you will need to disconnect all connected paid subscriptions... But how do we get the money back? There is no need to call 0500, threaten consultants with physical harm and accuse them of theft - you can do it easier by visiting the nearest office and leaving a written claim there. Operator MegaFon treats its customers as loyal as possible. So, when filing a claim, we can count on a refund.

If you are tired of your operator

Guys, we know very well that operators are raising prices and forcing subscribers to connect to services that the latter do not want to use. Fortunately, now there is a great opportunity to go to another operator with your own number. There are virtual operators that provide very good rates and great benefits when porting numbers. One of them is Tinkoff Mobile, which is increasingly chosen by our website visitors.

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